Angel Shuford Appointed President of National Invest In Veterans Week®: A New Era of Veteran Entrepreneurship

Angel Shuford Appointed President of National Invest In Veterans Week®: A Defining Moment in Veteran Economic Empowerment

LTC Rickey L. Pope (Ret.) on Angel Shuford’s Leadership: “She Is the Architect of the Next Era”

In a groundbreaking leadership transition, Angel Shuford has officially been named the President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), ushering in a new era of global expansion, financial strength, and institutional growth for veteran entrepreneurs.

Her appointment follows the tenure of LTC Rickey L. Pope (Ret.), the outgoing President and Co-Founder, who has spent years building NIVW into a congressionally recognized movement and a powerful force in veteran economic advocacy.

In his formal statement, LTC Pope framed Angel’s leadership as more than just a transition—it is a transformation.

“Angel Shuford isn’t just assuming leadership; she is architecting the next era of veteran entrepreneurship. She is redefining what economic empowerment looks like for veterans, turning symbolism into sustained financial strength. With her expertise, NIVW isn’t just growing—it is becoming an institution that will set the standard for how we invest in veteran businesses.” – LTC Rickey L. Pope (Ret.)

This endorsement from one of NIVW’s founding figures underscores Angel’s exceptional strategic vision, financial expertise, and her ability to scale veteran entrepreneurship into a movement with long-term impact.

Angel Shuford: A Legacy of Leadership in Military, Finance, and Business Strategy

With a distinguished background in military service as an Army Reserve air traffic controller, Angel has spent years honing the discipline, precision, and high-stakes decision-making skills required for national leadership.

Her rapid rise within NIVW is no accident—it is the result of a clear and effective strategic vision that has already demonstrated:
✅ Financial Mastery: Angel has positioned NIVW for multi-year financial sustainability, ensuring that its programs and funding channels continue to grow.
✅ Operational Scalability: Under her guidance, NIVW is expanding into six new markets, increasing its national and international reach.
✅ Strategic Influence: She has built relationships with corporate investors, policymakers, and financial institutions, moving NIVW beyond recognition into a powerful financial advocacy platform for veteran businesses.

Her leadership will not only continue the momentum established by LTC Pope—it will amplify it into a movement with global economic influence.

LTC Pope on Angel’s Institutional Legacy: “She Is Building Something That Will Outlast Us All”

For years, NIVW has been at the forefront of veteran business advocacy, but Angel’s leadership marks the moment where it transitions from a movement to a lasting institution.

“Angel isn’t just leading an organization—she is creating a financial and policy infrastructure that will outlast us all. Her work in business, finance, and advocacy is setting the foundation for a new era of veteran economic influence. This is about more than leadership—it’s about legacy.” – LTC Rickey L. Pope (Ret.)

With this declaration, LTC Pope positions Angel as the key figure in NIVW’s transformation from an awareness-driven initiative to an economic powerhouse for veteran entrepreneurs.

The Next Era: Institutionalizing Veteran Economic Power

Under Angel Shuford’s leadership, NIVW is executing a bold new strategy that includes:
✅ Expanding NIVW into six additional markets, increasing access to funding and business opportunities for veterans.
✅ Strengthening partnerships with corporate entities, investors, and government agencies to create long-term financial backing for veteran-owned businesses.
✅ Advancing veteran business advocacy on Capitol Hill, ensuring that policies, funding, and institutional support are aligned with the economic interests of veteran entrepreneurs.

With these initiatives, Angel is turning NIVW into more than a recognition event—it is becoming an economic driver for veteran-owned businesses.

“This is about legacy-building. We are ensuring that veterans aren’t just honored—they are financially empowered, invested in, and positioned as leaders in the national economy.” – Angel Shuford

Her leadership is poised to make National Invest In Veterans Week® one of the most powerful economic advocacy movements for veterans in history.

With LTC Pope’s endorsement and a visionary roadmap ahead, Angel Shuford is not just leading NIVW—she is redefining veteran entrepreneurship and solidifying its place in the global economy.

Under her leadership, NIVW is evolving into an institution that will shape the future of veteran business success for generations to come.

Dr. Richard S. Freeman Joins National Invest In Veterans Week® as Legal Advisor, Marking a New Chapter for the Shuford-Freeman Legacy

A Family Built on Leadership, Advocacy, and Generational Excellence

ATLANTA, GA – JACKSONVILLE, FL – NEW HAVEN, CT — National Invest In Veterans Week® (NIVW) has long been a movement driven by leadership, resilience, and unwavering advocacy for veteran entrepreneurs. Now, with the appointment of Dr. Richard S. Freeman, JD, as Legal Advisor, the organization is entering its most ambitious phase yet.

For the Shuford-Freeman family, this marks another milestone in a multigenerational legacy that has shaped music, civil rights, business, and now, veteran entrepreneurship.

The appointment comes at a pivotal time as LTC Rickey L. Pope, USA (Ret.) steps down, and Angel Shuford assumes the role of President and CFO of NIVW. In addition, Sherman Williams will take over as Director of Partnerships, and Jim Freeman—founding member of The Five Satins and Rock & Roll pioneer—will serve as Advisor for Cultural Partnerships.

Dr. Richard S. Freeman: A Legal Powerhouse Strengthening Veteran Advocacy

A Career Spanning Civil Rights, Corporate Law, and Policy Reform

Dr. Richard S. Freeman is not just a legal mind—he is a force in civil rights law, labor justice, and corporate governance. As a lead attorney at the U.S. Equal Employment Opportunity Commission (EEOC), he won some of the largest employment discrimination cases in U.S. history, including:

✅ General Motors ($50 million consent decree)
✅ Ford Motor Company ($25 million consent decree)
✅ Cargill and J.P. Stevens (multi-million-dollar settlements)

Beyond the courtroom, Dr. Freeman has built institutions. As Vice President of International Affairs at Sojourner-Douglass College, he expanded educational opportunities for underrepresented communities worldwide. His work with the Joe Beasley Foundation has impacted South America, Africa, and the Caribbean.

His appointment as Legal Advisor at NIVW will focus on:

✔ Strengthening veteran policy advocacy
✔ Expanding legal protections for veteran entrepreneurs
✔ Ensuring compliance and corporate partnerships that benefit veteran-owned businesses

His expertise, combined with Angel Shuford’s leadership and strategic expansion plans, positions NIVW as a globally recognized institution for veteran economic empowerment.

Jim Freeman’s Role in Cultural Partnerships: Expanding NIVW’s Media Influence

A Rock & Roll Pioneer Joins the Fight for Veteran Entrepreneurship

Jim Freeman, a founding member of The Five Satins, is not just a music icon—he is a cultural architect. With over 10 million records sold, his influence transcends generations.

His hit song, “In the Still of the Night,” recorded in 1956, remains one of the most celebrated doo-wop classics, featured in:

🎬 The Irishman (2019, Martin Scorsese)
🎥 Dirty Dancing
🎶 Covers by The Beach Boys, Debbie Gibson, and more

For his contributions to American music history, Jim Freeman was honored in the Congressional Record, making his family one of the few in history to be recognized in multiple generations.

Now, as Cultural Advisor for NIVW, he will work closely with his granddaughter, Angel Shuford, to:

✔ Expand veteran entrepreneurship into media, entertainment, and branding
✔ Leverage music and pop culture to amplify veteran business awareness
✔ Create new partnerships between veterans, corporate sponsors, and the arts

Drayton Florence’s Retirement and the Future of NIVW

As Drayton Florence officially steps down due to medical circumstances, NIVW recognizes the enormous contributions he has made to veteran advocacy.

A former NFL cornerback with an 11-season career, Florence co-founded Tech From Vets and helped NIVW become a congressionally recognized movement. His impact will be felt for generations, and Sherman Williams is now set to carry forward his legacy.

Williams, a serial trademark owner, retired U.S. Army Captain and CEO of Body Aqua, will take over as Director of Partnerships, bringing expertise in:

✔ Navigating corporate monopolies and business innovation
✔ Creating veteran-friendly market opportunities
✔ Expanding NIVW’s corporate reach

"Owning numerous Trademarks through the USPTO while running my business taught me, Veterans should not only be at the table—we should own the table," said Williams. "Drayton, Jeff, LTC Pope, built something incredible, and I am committed to ensuring that NIVW continues to thrive."

A Family That Redefined American Culture, Business, and Advocacy

The Shuford-Freeman family legacy is unlike any other.

🔹 Jim Freeman revolutionized American music with The Five Satins
🔹 Dr. Richard S. Freeman reshaped U.S. labor laws and corporate accountability
🔹 Jeff Shuford co-founded NIVW, bringing veteran entrepreneurship to national prominence
🔹 Angel Shuford now leads NIVW into its next era

Now, with Sherman Williams stepping into leadership and Angelina Shuford representing the next generation as Junior Spokesperson, this is a legacy that will continue for generations to come.

Final Thoughts: The Future of National Invest In Veterans Week®

With these strategic moves, NIVW is no longer just a veteran entrepreneurship initiative—it is a movement that merges business, culture, and advocacy on a global scale.

💠 Dr. Richard S. Freeman will ensure its legal and corporate foundation remains strong.
💠 Jim Freeman will elevate its cultural partnerships and branding influence.
💠 Sherman Williams will drive business partnerships and market expansion.
💠 Angel Shuford will continue leading with vision and strategy.

"Our family has always been about breaking barriers—whether in music, law, or business," said Angel Shuford. "Now, it’s about making sure veteran entrepreneurs are seen, heard, and empowered. We’re just getting started."

About National Invest In Veterans Week®

National Invest In Veterans Week® is the leading initiative dedicated to celebrating and supporting veteran entrepreneurs. Founded in 2019 by Jeff Shuford and Drayton Florence, NIVW highlights the economic impact of veteran-owned businesses while providing mentorship, resources, and visibility to veterans in business.

With operations in 62+ markets and expanding, NIVW is at the forefront of veteran economic advocacy, ensuring that those who served receive the recognition and opportunities they deserve.

Drayton Florence Announces Retirement from National Invest In Veterans Week® and Tech From Vets; Sherman Williams to Lead, Jim Freeman to Advise Cultural Partnerships

It is with deep appreciation and gratitude that National Invest In Veterans Week® (NIVW) and Tech From Vets announce the retirement of Drayton Florence, co-founder and Director of Partnerships, due to unforeseen medical circumstances. Florence has played a pivotal role in veteran entrepreneurship and advocacy, leaving a lasting legacy that will continue to guide both organizations for years to come.

A Legacy of Service and Leadership

Drayton Florence's journey from NFL cornerback to veteran business advocate has been one defined by vision, resilience, and an unwavering commitment to those who have served. After an 11-season career in the NFL with teams including the Jacksonville Jaguars, Buffalo Bills, and Carolina Panthers, Florence pivoted to entrepreneurship and advocacy. He co-founded Tech From Vets in 2017, a veteran-owned technology company that went on to receive the 2017 BizTech Award from Comcast Business and the Jacksonville Business Journal.

Building upon that success, Florence co-founded National Invest In Veterans Week®, a congressionally recognized observance celebrated annually from March 1st to 7th, dedicated to supporting and amplifying the voices of veteran-owned businesses. His leadership and influence have been instrumental in positioning NIVW as a global movement.

Leadership Reflections on Drayton’s Impact

Drayton's retirement marks the end of an era, but his contributions will continue to shape the future of NIVW and Tech From Vets.

Angel Shuford, Vice President and CFO of National Invest In Veterans Week®, shared her appreciation:

“Drayton has been an extraordinary leader, mentor, and advocate for veteran entrepreneurship. His vision has laid the foundation for countless veteran-owned businesses to thrive. Though we will miss his leadership, his legacy will continue to inspire everything we do moving forward.”

Kevin D. Shoun, Senior Advisor for Civic Leadership and Policy Development at NIVW, also praised Florence’s contributions:

“Drayton’s work has been nothing short of transformational. He played an essential role in making NIVW what it is today—a nationally recognized and globally expanding initiative for veteran business support.”

New Leadership: A Dual Strategy to Strengthen NIVW’s IP and Market Presence

To ensure that Drayton’s legacy of leadership and innovation continues, Sherman Williams and Jim Freeman have been appointed to key advisory roles, further expanding NIVW’s intellectual property (IP) portfolio and market influence.

Sherman Williams Takes Over as Director of Partnerships

Sherman Williams, a retired U.S. Army Captain, veteran entrepreneur, and CEO of Body Water LLC, will take on the Director of Partnerships role for National Invest In Veterans Week®. Williams' deep background in business development, military leadership, and health-focused entrepreneurship will ensure that NIVW continues to expand its partnerships and impact.

Williams, a NaVOBA-certified veteran business owner, has demonstrated resilience in business innovation. He founded Body Water LLC (now known as Body Aqua) in 2015, developing a diabetic-friendly, vegan-friendly, and collagen-producing beverage aimed at improving hydration, reducing fatigue, and optimizing health. His expertise in business strategy, logistics, and navigating corporate monopolies will be crucial in guiding NIVW’s continued expansion into new industries and international markets.

His leadership in overcoming significant challenges—including the monopolization of the beverage industry—proves his ability to navigate high-level partnerships, government advocacy, and corporate negotiations. (DrinkBodyAqua.com)

Williams, reflecting on his new role, stated:

“Veterans deserve more than just a seat at the table—we deserve to build the table. National Invest In Veterans Week has already transformed the landscape for veteran entrepreneurs, and I am honored to step into this role to help scale its partnerships, influence, and economic impact for the veteran community.”

Jim Freeman to Advise Angel Shuford on Cultural Partnerships

In a groundbreaking move to expand NIVW’s cultural influence, Jim Freeman, founding member of The Five Satins and Grammy Hall of Fame inductee, will serve as Advisor to the CFO/VP for Cultural Partnerships.

Freeman, a legend in the music industry, played a key role in shaping doo-wop and R&B, with his contributions to the iconic hit “In the Still of the Night” cementing his place in music history. With a multi-generational recognition in the Congressional Record, Freeman’s expertise in cultural branding, media influence, and legacy-building will help NIVW integrate music, media, and advocacy into its long-term strategy.

Freeman’s advisory role will focus on:

• Enhancing NIVW’s cultural and media partnerships

• Leveraging music and entertainment to amplify veteran entrepreneurship

• Expanding brand reach through strategic collaborations

Freeman shared his perspective on joining NIVW:

“I’ve seen firsthand the power of music and cultural influence in shaping social movements. National Invest In Veterans Week has built an extraordinary platform, and I look forward to advising Angel on how we can continue expanding its reach in entertainment, corporate partnerships, and public engagement.”

The Future of National Invest In Veterans Week® and Tech From Vets

With Sherman Williams stepping into Drayton Florence’s role and Jim Freeman providing cultural advisory leadership, NIVW is positioned for unprecedented expansion. These strategic appointments will increase NIVW’s intellectual property, corporate visibility, and influence in both business and cultural sectors.

As the organization continues to push boundaries in veteran entrepreneurship, legislative advocacy, and global market expansion, its leadership remains committed to honoring the foundation built by Drayton Florence while preparing for the next evolution of veteran economic empowerment.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

Rep. Mike Levin: A Champion for Veterans and Community Investment

As National Invest in Veterans Week® (March 1-7) approaches, it’s the perfect time to celebrate leaders who are making a difference for veterans and their communities. Among those deserving recognition is Representative Mike Levin, who has consistently demonstrated his commitment to investing in veterans and their futures.

A Legacy of Advocacy for Veterans

Earlier this year, Rep. Levin received the prestigious Veterans of Foreign Wars (VFW) 2024 Congressional Award for Legislator of the Year. This honor highlights his unwavering dedication to veterans, service members, and their families. As the Ranking Member of the House Veterans’ Affairs Subcommittee on Economic Opportunity, Rep. Levin has authored more than two dozen bipartisan laws aimed at easing veterans’ transition to civilian life. These initiatives include:

• Access to affordable housing and nutritious food.

• Workforce training programs for good-paying jobs.

• Support for survivors and military families.

Rep. Levin’s leadership stems from a personal connection—he represents Marine Corps Base Camp Pendleton and is the grandson of a World War II veteran. During the awards ceremony, VFW Commander-in-Chief Duane Sarmiento remarked, “Rep. Levin exemplifies the values of service and advocacy that we at the VFW strive to live every day.”

Recent Achievements: Elevating Community Investment

In addition to his work for veterans, Rep. Levin has been appointed to the powerful House Appropriations Committee, making him the sole representative from San Diego and Orange Counties on this influential body. This new role gives him a direct hand in allocating federal funding for projects that address pressing challenges like:

• Supporting homeless veterans through affordable housing initiatives.

• Advancing clean energy and job creation.

• Strengthening infrastructure, including rail corridors and sand replenishment projects.

Rep. Levin’s efforts have already resulted in securing over $1 billion in federal funding for his district since 2019, including $100 million for rail corridor safety and $47 million for coastal restoration projects. His commitment to community investment and environmental sustainability underscores his vision for long-term growth.

A Leader in Data Transparency

In March 2024, Rep. Levin introduced a groundbreaking District Data Map to showcase federal project funding across the 49th District. This tool reflects his dedication to transparency and ensuring his constituents see the tangible benefits of federal investments. By focusing on accountability and results, he continues to set a high standard for public service.

Supporting National Invest in Veterans Week®

While Rep. Levin is not yet formally connected to National Invest in Veterans Week®, his values and accomplishments closely align with our mission. This nationwide initiative, co-founded by Jeff Shuford, celebrates and empowers veteran entrepreneurs. Endorsed by key figures like Chairman Brian Mast, National Invest in Veterans Week® emphasizes the importance of creating opportunities for veterans to thrive in civilian life and entrepreneurship.

Rep. Levin’s legislative efforts, including the bipartisan Service-Disabled Veteran Opportunities in Small Business Act, resonate deeply with our goals. This transformative legislation provides guidance to help service-disabled veteran-owned businesses succeed, contributing to economic growth and community development.

Praising Leadership and Vision

Rep. Levin’s recognition as VFW Legislator of the Year and his strategic leadership on the Appropriations Committee highlight his impact on both local and national levels. His ability to work across party lines and deliver results exemplifies the collaborative spirit needed to tackle complex challenges.

A Call to Action

As we celebrate National Invest in Veterans Week®, we encourage leaders and organizations to follow Rep. Levin’s example by investing in veterans and their communities. By uplifting initiatives that support veterans’ transitions, workforce development, and entrepreneurship, we can create a future where all veterans thrive.

Together, we can honor our nation’s heroes and build stronger communities.

#InvestInVeterans #MikeLevin #NationalInvestInVeteransWeek #VeteranSupport #CommunityLeadership #BipartisanAction

To learn more about Rep. Levin’s work and National Invest in Veterans Week®, visit:

• National Invest in Veterans Week®

• Rep. Mike Levin Receives Veterans of Foreign Wars Congressional Award for Legislator of the Year

• The Levin Letter: We’re in a Stronger Position Than Ever to Invest in Our Community

National Invest In Veterans Week® Market Reach and Demographic Report

Introduction

National Invest In Veterans Week® (NIVW) has expanded its reach to 62 global markets, including 14 U.S. state-specific platforms and 29 international domains. This initiative connects millions of veterans to resources, funding, and mentorship, addressing regional needs while fostering global collaboration.

This report provides an in-depth analysis of veteran populations across U.S. states where NIVW operates and emphasizes the significance of these markets in advancing veteran entrepreneurship.

Veteran Populations Across U.S. Domains

Each U.S. domain owned by NIVW represents a vital hub for veterans, with localized resources designed to support their transition into entrepreneurship. The following data highlights the veteran populations served in each state:

Veteran Populations by State-Specific Domains

• FloridaVeterans.com: 1,400,000 veterans

• PennsylvaniaVeterans.com: 731,400 veterans

• TennesseeVeterans.com: 428,500 veterans

• SouthCarolinaVeterans.com: 360,400 veterans

• LouisianaVeterans.com: 239,900 veterans

• New JerseyVeterans.com: 313,900 veterans

• MississippiVeterans.com: 164,700 veterans

• KansasVeterans.com: 172,800 veterans

• New HampshireVeterans.com: 93,300 veterans

• DelawareVeterans.com: 65,100 veterans

• RhodeIslandVeterans.com: 52,100 veterans

• NorthDakotaVeterans.com: 46,300 veterans

• WyomingVeterans.com: 44,400 veterans

• WestVirginiaVeterans.com: 125,100 veterans

Total U.S. Market Reach: 4,437,300 veterans

Analysis: Why These Numbers Matter

Economic Significance

Veterans contribute significantly to the U.S. economy through entrepreneurship and employment:

• Veteran-owned businesses generate over $1.2 trillion annually.

• These businesses employ 5 million people nationwide.

The states included in NIVW’s network represent regions with dense veteran populations, ensuring that resources reach those who can make the greatest impact.

Localized Focus for Tailored Solutions

Each domain provides customized resources based on the needs of the veteran population in that state:

• FloridaVeterans.com, serving 1.4 million veterans, emphasizes funding access and partnerships in high-growth industries.

• PennsylvaniaVeterans.com integrates mentorship opportunities for over 700,000 veterans across its 67 counties.

• Smaller states like RhodeIslandVeterans.com and WyomingVeterans.com focus on rural veterans, addressing challenges related to connectivity and resource accessibility.

Collaborative Opportunities

NIVW’s state-specific platforms also create opportunities for collaboration between veterans, local governments, and private organizations. These partnerships enhance access to grants, networking events, and mentorship programs.

Expanding Global Reach

International Domains

While this report primarily focuses on U.S. veterans, it is important to note that NIVW’s 29 international domains also play a critical role in connecting U.S. veterans abroad to global opportunities. Platforms like GermanyVeterans.com and AustraliaVeterans.com facilitate partnerships in innovation-driven sectors such as AI and renewable energy.

Regional Networks

Platforms such as AlliedForcesVeterans.com and EUVeterans.com unify veterans across borders, fostering collaborative growth in veteran-owned businesses.

Strategic Insights

Opportunities for Growth

The data highlights areas where additional focus could yield significant results:

• Mentorship Gaps: States with smaller veteran populations, such as Wyoming and North Dakota, can benefit from expanded mentorship networks.

• Rural Outreach: Platforms like MississippiVeterans.com and WestVirginiaVeterans.com should prioritize rural access to funding and training.

• Technology Integration: All platforms can leverage the π Platform to provide digital tools that simplify access to resources.

Projected Outcomes

By focusing on these areas, NIVW aims to:

• Increase the number of veteran-owned businesses by 25% by 2030.

• Facilitate the creation of 1.5 million jobs nationwide.

• Enhance access to emerging industries, such as AI, green energy, and cybersecurity, for veteran entrepreneurs.

Conclusion

The expansion of National Invest In Veterans Week® into U.S. state-specific markets demonstrates its commitment to empowering veterans at a local level. With a reach of over 4.4 million veterans, these platforms are driving economic growth, fostering innovation, and creating opportunities for collaboration.

This report underscores the importance of supporting veteran entrepreneurship and highlights the transformative potential of localized initiatives. By addressing the unique needs of veterans in each region, NIVW is building a stronger, more inclusive economy.

For more insights and data, visit National Invest In Veterans Week®.

Briefing from Angel Shuford, Vice President & CFO, National Invest in Veterans Week®

Subject: Post-Retirement Growth Insights and Strategic Vision – Informed by Jeff Shuford’s Legacy

Introduction

As National Invest in Veterans Week® (NIVW) embarks on a new chapter following Jeff Shuford’s retirement on December 14th, his leadership and insights continue to shape our strategy and vision. Jeff’s ability to develop a sustainable, forward-looking roadmap has laid the foundation for the extraordinary post-retirement growth and global recognition we are experiencing today.

This report delves deeply into Jeff Shuford’s post-retirement quotes, which reflect his enduring influence, and combines this guidance with actionable data and insights to further our mission of empowering veterans worldwide.

Jeff Shuford’s Post-Retirement Vision

In reflecting on the impact of National Invest in Veterans Week®, Jeff has emphasized the universal power of veteran empowerment and how it extends far beyond national borders. His key quotes serve as guiding principles for our current efforts:

1. "Veteran empowerment is a global mission."
   Jeff’s recognition of the global appeal of veteran entrepreneurship has become a cornerstone of our international outreach strategy. The post-retirement data reinforces his vision, with significant engagement coming from allied nations, including Canada, the United Kingdom, and Saudi Arabia.

2. "The roadmap we built was designed to transcend borders and inspire action across all continents."
   The strategic growth in international traffic—showing nearly 400% increases in certain regions—demonstrates the effectiveness of this roadmap.

3. "It’s not just about honoring veterans locally; it’s about ensuring their leadership and innovation are celebrated globally."
   Our data validates this perspective, with veteran-led initiatives resonating strongly in regions with shared values and economic ties to the U.S., such as Europe and Asia-Pacific.

Data-Driven Insights: Post-Retirement Growth

Jeff’s roadmap has guided NIVW to an impressive period of growth immediately following his retirement:

• Unique Visitors: Increased by nearly 400%, showcasing the platform’s growing appeal to new audiences worldwide.

• Visits: Up by over 340%, indicating both new and returning users are engaging with our offerings at higher rates.

• Pageviews: Demonstrated a double-digit increase, reflecting stronger audience interaction with campaigns, educational resources, and success stories.

Jeff’s quote—"We laid the foundation for sustained growth, but the mission now is to innovate on top of that foundation."—is directly reflected in this data, as we continue to expand both our reach and the depth of our engagement.

Global Reach: Expanding Jeff Shuford’s Vision

Regional Highlights

Jeff Shuford’s commitment to fostering veteran advocacy across allied nations is evident in the data from key regions:

• North America: Canada’s contribution to engagement grew significantly post-retirement, reflecting its alignment with U.S. values in supporting military families and entrepreneurs.

• Europe: Countries like the United Kingdom and Germany represent significant shares of traffic, reflecting robust veteran programs that mirror Jeff’s vision for global respect.

• Asia-Pacific: Australia and Singapore have demonstrated rising interest in veteran-focused initiatives, validating Jeff’s belief that veteran leadership resonates across cultural and economic contexts.

• Middle East: Saudi Arabia’s engagement underscores Jeff’s assertion that "veteran entrepreneurship has the power to bridge economic and cultural gaps."

These trends are not accidental—they are the direct result of the long-term strategy Jeff emphasized in his post-retirement reflections.

Search Trends and CPC Insights: Fulfilling Jeff’s Roadmap

Jeff’s belief in the importance of digital visibility continues to influence our focus on search term optimization and cost-per-click (CPC) strategies.

Search Behavior

• High-Engagement Periods: Jeff’s insight—"The seasons of awareness are predictable; we need to own the peaks in April and June while preparing during the quieter months."—is reflected in the data. Search traffic aligns with April and June spikes, offering key opportunities for high-impact campaigns.

• Steady Momentum: March, May, and September maintain strong engagement, affirming Jeff’s roadmap for sustaining year-round relevance.

• Preparation Windows: December through February saw smaller but steady gains, offering a vital window for long-term planning and A/B testing of content.

CPC Trends

The post-retirement period highlights opportunities to leverage paid search campaigns alongside our organic strategies:

• High-ROI Opportunities: April and June CPC rates, while competitive, present an optimal window for impactful investment, aligning with Jeff’s quote—"Our strongest visibility will come from aligning our campaigns with the seasonal interest peaks."

• Cost-Effective Testing: December and January’s lower CPC rates provide fertile ground for creative experimentation.

• Balanced Months: Moderate CPCs in March and September allow for steady visibility without overextending resources.

These trends underscore the importance of integrating Jeff’s long-term approach with actionable short-term strategies.

Content Strategy: Honoring Jeff’s Insights Through Innovation

Content remains the heart of NIVW’s strategy. Jeff’s post-retirement reflections provide clear direction on how to evolve our storytelling and resource delivery:

• "Digital storytelling is how we bridge generations of veterans with the future."
  We’ve expanded multimedia content, including success story spotlights, to resonate with a diverse global audience.

• "Veterans are innovators; our content must reflect their leadership and creativity."
  Long-tail keywords like “veteran entrepreneurship leadership” and “supporting global veteran businesses” have been integrated into SEO strategies to maximize reach.

• "Engagement isn’t about numbers; it’s about the quality of the connection."
  Engagement metrics reveal deeper interactions, with a growing number of visitors spending more time on educational hubs and downloadable resources.

Strategic Pathways: Building on Jeff’s Legacy

Jeff’s post-retirement insights highlight the need for sustained innovation. Our focus remains on expanding his vision:

1. Global Partnerships:
   As Jeff said, "Veteran empowerment must be collaborative; the stronger our partnerships, the greater our impact." This is reflected in our growing alliances with veteran organizations across Canada, Europe, and Asia-Pacific.

2. Localized Campaigns:
   By tailoring content to resonate regionally, we align with Jeff’s belief that "local stories create global movements."

3. Paid Search Testing:
   Jeff emphasized the need to prepare for CPC campaigns, stating, "We built this movement on organic growth, but testing paid strategies can unlock exponential opportunities."

4. Analytics-Driven Adjustments:
   Following Jeff’s advice—"If we aren’t measuring, we aren’t growing."—we’re leveraging advanced analytics to optimize content and audience targeting.

Jeff Shuford’s Quotes: A Lasting Blueprint

To conclude this briefing, it’s worth reiterating Jeff’s enduring wisdom, which continues to guide every decision we make:

• "The mission isn’t over just because I’ve stepped back. In many ways, this is where the real work begins."

• "Veterans are leaders, not just in their communities but in global innovation. We owe it to them to make sure their voices are heard everywhere."

• "The work we do isn’t just about recognition—it’s about creating opportunities and breaking barriers for the next generation."

Conclusion: A Global Mission in Action

National Invest in Veterans Week® has entered its strongest phase yet, with post-retirement growth validating the roadmap Jeff Shuford designed. His quotes remind us that this work is far from complete and that our success lies in continuing to innovate while honoring his legacy.

With nearly 400% increases in key metrics and rising global engagement, we are more equipped than ever to lead the charge in veteran empowerment worldwide. Jeff’s roadmap was the blueprint; our task is to ensure its vision continues to grow and evolve.

For further updates or ways to collaborate, visit National Invest in Veterans Week®..

To learn more about the global impact of veteran advocacy and explore actionable strategies for driving veteran entrepreneurship, check out these essential resources:

• Comprehensive Report on CPC and Search Trends for National Invest in Veterans Week®: Read here

• Global Reach: Uniting Veteran Advocacy Across U.S. Allies in the Off-Season: Explore here

• International Veterans Day News: Read more

• Flashback to Innovation: Jeff Shuford's Pioneering Video Marketing Strategy: Discover here

These resources provide deeper insights into NIVW’s mission, growth strategies, and the enduring legacy of Jeff Shuford’s leadership.

Veteran Entrepreneurs ONLY: Grants, Resources, and Legislative Innovation

Presented by National Invest In Veterans Week®

Veterans are uniquely positioned to drive innovation and leadership in business, yet they often face systemic barriers that hinder their entrepreneurial success. National Invest In Veterans Week® is committed to eliminating these obstacles by providing comprehensive resources, actionable insights, and innovative legislative proposals to support veteran entrepreneurs.

This guide combines practical information on small-business grants and financing with a strategic overview of the Invest in Veterans Stimulus Act, a transformative legislative initiative to promote veteran entrepreneurship.

Why Pursue Veteran Business Grants?

Grants are powerful tools for veteran-owned businesses. Unlike loans, they provide free funding, reducing financial strain and allowing entrepreneurs to focus on innovation and growth. These resources are designed to:

• Provide financial relief by covering costs such as equipment, marketing, and hiring.

• Foster economic equity by addressing systemic barriers to funding.

• Catalyze growth and innovation through industry-specific opportunities.

Comprehensive Grant Opportunities for Veterans

Top 15 Small-Business Grants for Veterans

1. The Second Service Foundation

• Mission: Supports veterans and their spouses through the Military Entrepreneur Challenge.

• Tactics: Complete coaching sessions and submit a proposal for audience-voted prizes.

2. Warrior Rising

• Mission: Provides grants to "vetrepreneurs" who complete rigorous training and mentorship programs.

3. Hiring Our Heroes’ Small Business Grant Program

• Funding: $10,000 grants for businesses with 3–20 employees.

• Deadline: February 15, 2025.

4. Farmer Veteran Fellowship Fund

• Target: Veterans in agriculture.

• Membership: Requires Farmer Veteran Coalition enrollment.

• Deadline: February 14, 2025.

5. Feed the Soul Foundation’s Restaurant Program

• Funding: $10,000 grants and six months of expert consultation.

• Application Window: February 1 – April 15, 2025.

6. Texas Woman’s University Veteran Woman Entrepreneur Grant

• Funding: $5,000 for women veterans in Texas.

• Deadline: January 21 – February 21, 2025.

7. Michigan Veteran Entrepreneur-Lab

• Opportunity: Eight-week training ending in a pitch competition with grant awards.

• Cohort Start: March 2025.

8. NASE Growth Grants

• Funding: $4,000 quarterly grants for veteran members.

9. SBIR/STTR Programs

• Focus: Research and commercialization grants for tech-driven businesses.

10. Veteran Shark Tank

• Prize: $50,000 for the best business pitch.

11. Stephen L. Tadlock Veteran Grant

• Funding: $1,000 micro-grants awarded to 25 veteran-owned businesses annually.

12. FedEx Small Business Grant Contest

• Funding: $20,000–$50,000 for businesses with fewer than 99 employees.

13. Venmo Small Business Grant

• Funding: $20,000 for businesses with fewer than 10 employees.

14. eBay Up & Running Grants

• Funding: $10,000 awarded to 50 eBay sellers annually.

15. Grants.gov

• Access: Explore over 1,000 federal grants tailored to small businesses, including veteran-owned entities.

The Invest in Veterans Stimulus Act

Objective: Eliminate systemic barriers faced by veteran entrepreneurs by providing financial incentives, mentorship, and streamlined resources. This Act builds on research from the 2017 and 2018 Jacksonville Vetrepreneur Summits, which identified two primary challenges:

1. Lack of access to capital.

2. Desire for networking and mentorship opportunities.

Key Features of the Act

1. Financial Incentives

   • Startup Tax Credits: $15,000 for businesses in emerging industries.

   • Low-Interest SBA Loans: 2% interest rate reduction for veteran-owned businesses.

   • Hiring Incentives: $6,000 tax breaks per veteran hired.

2. Mentorship and Training

   • Veteran Entrepreneur Mentorship Network: Connects veterans with industry leaders.

   • Boots to Business Expansion: Specialized tracks in AI, renewable energy, and cybersecurity.

3. Public-Private Partnerships

   • Innovation Stimulus Grants: $300 million annually to foster corporate collaboration with veteran businesses.

   • Corporate Engagement Tax Credits: Incentives for corporations supporting veteran-led startups.

4. Streamlined Federal Contracting

   • Priority Access: Reserves 12% of federal contracts for veteran-owned businesses in critical sectors.

5. Digital and Physical Support

   • Veteran Business Development Centers: Hybrid hubs for training and grant support.

   • Virtual Support Platform: A centralized hub for funding, mentorship, and collaboration.

Additional Resources for Veterans

• Veteran Business Outreach Centers (VBOCs): SBA-funded centers providing mentorship, workshops, and counseling.

• Institute for Veterans and Military Families (IVMF): Free business training and mentorship based at Syracuse University.

• VetFran: Discounts on franchise opportunities for veterans.

• Veteran Institute for Procurement (VIP): Free training to help veterans secure government contracts.

Strategic Outcomes by 2030

• 25% Increase in veteran-owned businesses.

• 1.5 Million New Jobs created.

• Economic Equity: Expanded opportunities for underserved veteran groups, including women and minorities.

• Global Competitiveness: Strengthened U.S. leadership in critical industries like AI and green technology.

Final Call to Action

Veterans are vital to the nation’s economic future. Through grants, innovative legislation like the Invest in Veterans Stimulus Act, and tailored mentorship, they can thrive as entrepreneurs and leaders.

Are you ready to deploy your vision? Begin your journey today with resources from National Invest In Veterans Week®.

Dr. Brian Babin’s Endorsement Powers National Invest In Veterans Week and Aviation’s Role in Empowering Heroes

“This week is National Invest in Veterans Week, and I would like to take this opportunity to thank each and every veteran who has fought for our country. 🇺🇸” – These profound words from Dr. Brian Babin, Chairman of the House Subcommittee on Space and Aeronautics, delivered in 2020, remain a powerful reminder of the importance of honoring our nation’s veterans. His statement stands as both a tribute to their sacrifices and a challenge to create meaningful opportunities that amplify their potential as leaders and innovators.

Dr. Babin’s Endorsement: A Call to Action

Dr. Babin’s heartfelt acknowledgment of National Invest In Veterans Week underscores the vital role veterans play in shaping our nation’s future. His message inspires action to elevate their contributions, particularly in industries such as aviation and aerospace, where their skills, discipline, and leadership can address critical workforce gaps and drive innovation.

Elevating National Invest In Veterans Week Through Aviation

This year, National Invest In Veterans Week is proudly featured on the Future Aviation/Aerospace Workforce News Calendar, amplifying its mission to connect veterans with transformative opportunities. With workforce shortages across aviation and aerospace, veterans are uniquely positioned to thrive in roles such as air traffic control, aviation maintenance, unmanned systems, and commercial space exploration.

Veterans like Angel Shuford, a decorated Air Traffic Controller and remote pilot, and Kevin D. Shoun, a retired First Sergeant with extensive aviation expertise, exemplify the seamless transition from military service to impactful civilian careers. Their leadership within National Invest In Veterans Week ensures transitioning service members are equipped with the tools, training, and networks they need to succeed in these high-demand fields.

Dr. Babin’s Vision in Action

Dr. Babin’s 2020 endorsement was not just a message of gratitude—it was a vision for a nation that invests in its heroes. His support of National Invest In Veterans Week reflects the importance of initiatives that foster real change, bridging the gap between military service and civilian success. With its inclusion in the Aviation/Aerospace Workforce Calendar, the week is now a cornerstone of efforts to empower veterans through careers in aviation, aerospace, and beyond.

Join the Movement

Dr. Babin’s timeless words and leadership serve as a rallying cry for continued support of veteran empowerment. Through aviation, innovation, and community-driven initiatives, we can honor our veterans while building a brighter future for all.

Explore how you can participate:

• Aviation Events and Initiatives: Future Aviation/Aerospace Workforce News Calendar

• From the Desk of Angel Shuford: Honoring Growth and Innovation

Dr. Babin’s 2020 statement reminds us that supporting veterans is a responsibility we all share. Together, through bold action and initiatives like National Invest In Veterans Week, we can ensure every veteran finds a path to success while continuing to lead with strength, vision, and innovation.

Celebrating the Inclusion of National Invest In Veterans Week® in the Future Aviation/Aerospace Workforce News Calendar

We are thrilled to announce that National Invest In Veterans Week® (March 1-7) has been officially featured in the highly esteemed Future Aviation/Aerospace Workforce News Calendar of Events. This recognition highlights the pivotal role veterans play in shaping the future of the aviation and aerospace industries and reflects the dedication of leaders like Angel Shuford and Kevin D. Shoun, who continue to bridge the gap between veteran talent and workforce opportunities.

A Moment of Pride and Progress

The inclusion of National Invest In Veterans Week® in this influential calendar underscores the growing acknowledgment of veterans' contributions to critical industries like aviation and aerospace. The Future Aviation/Aerospace Workforce News Calendar is a cornerstone for promoting education, diversity, and recruitment in aviation, perfectly aligning with the mission of National Invest In Veterans Week® to foster career advancement, entrepreneurship, and mental health support for veterans.

Angel Shuford: Leading Innovation in Aviation

A decorated Air Traffic Control Specialist and a trailblazer in aviation, Angel Shuford has consistently demonstrated her commitment to excellence and inclusion. Her remarkable career includes managing over 170,000 air traffic movements without incident and mentoring future aviation professionals. On this honor, Angel remarked:
"The inclusion of National Invest In Veterans Week® in such a prestigious calendar amplifies our message of empowerment for veterans. It showcases the boundless opportunities in aviation and aerospace for veterans to thrive and lead."

Read more insights from Angel Shuford here: From the Desk of Angel Shuford: Honoring Growth, Innovation, and Partnership.

Kevin D. Shoun: Empowering Veterans Through Leadership

Kevin D. Shoun, a retired U.S. Army First Sergeant and co-leader of Vets 2.0℠, is renowned for his leadership in transitioning veterans into impactful civilian roles. His focus on mental health advocacy and career mentorship has been transformative. Kevin shared:
"This recognition solidifies the importance of connecting veterans to industries like aviation. It’s a celebration of their skills, resilience, and potential to drive innovation in the workforce."

The Power of This Recognition

The Future Aviation/Aerospace Workforce News Calendar feature provides unparalleled visibility to National Invest In Veterans Week®, advancing key initiatives, including:

• Opening Pathways to Aviation Careers: Veterans are encouraged to pursue roles in air traffic control, unmanned systems, and aerospace innovation.

• Advocating for Workforce Diversity: Promoting veterans as integral contributors to address labor shortages in aviation and aerospace fields.

• Showcasing Leadership and Innovation: Elevating stories of resilience and transformation within veteran communities.

Discover more about the calendar here: Future Aviation/Aerospace Workforce News Calendar of Events.

A Unified Vision for Veteran Empowerment

This milestone marks a shared commitment to workforce development and veteran advocacy. As aviation and aerospace industries evolve, National Invest In Veterans Week® continues to drive awareness and action. With the support of leaders like Chairman Brian Mast, as highlighted in Chairman Brian Mast: Leading the Charge for Veteran Empowerment and Economic Growth, and partnerships across industries, we are building a future where veterans thrive in careers that reflect their dedication and skill.

Together, let’s continue to invest in our veterans and celebrate the remarkable impact they have on our industries and communities. Learn more about this movement at National Invest In Veterans Week.

From the Desk of Angel Shuford: Honoring Growth, Innovation, and Partnership for National Invest In Veterans Week®

As we proudly move into 2025, I would like to take a moment to reflect on the journey and evolution of National Invest In Veterans Week® (NIVW) and express our deep gratitude to our partner, National Day Calendar®. Since its inception in 2019, National Day Calendar® has been instrumental in amplifying the mission and message of NIVW, ensuring that March 1-7 is celebrated as a time to honor the resilience, innovation, and economic contributions of veteran entrepreneurs.

For more on how National Day Calendar® celebrates and supports this week, visit: National Invest In Veterans Week® – March 1-7.

Building a Legacy of Leadership and Empowerment

Founded by NFL veteran Drayton Florence and Iraq War veteran Jeff Shuford, National Invest In Veterans Week® was created to empower veterans as they transition into entrepreneurship and civilian life. With the generous support of partners like National Day Calendar®, we’ve built a movement that shines a spotlight on the 9.1% of U.S. businesses owned by veterans, which:

• Employ 5.03 million people,

• Contribute $195 billion in annual payroll, and

• Generate $1.14 trillion in annual receipts.

These numbers reflect the undeniable economic and social value veterans bring to communities nationwide.

Special Thanks to National Day Calendar®

In 2019, National Day Calendar® officially proclaimed National Invest In Veterans Week®, solidifying its place on the calendar each March 1-7. Their continued support has elevated our mission to new heights.

Through their platform, National Day Calendar® has helped us:

• Gain legislative recognition, including a resolution by the South Carolina Senate Family and Veterans Services Committee.

• Highlight veteran-owned businesses, encouraging communities to invest in their local veteran entrepreneurs.

• Inspire new initiatives like FeMil℠ and FeMil Lead℠, which empower female veterans in leadership and entrepreneurship.

Their partnership demonstrates the power of collaboration in fostering a brighter future for veterans everywhere.

2025 Highlights and Updates

This year, National Invest In Veterans Week® has introduced several key initiatives and updates to better serve veterans and their families:

1. Dynamic Brand Evolution

• Modern Visual Branding: New graphics and marketing campaigns reflect the innovative spirit of veteran entrepreneurs.

• Expanded Global Reach: Platforms in 62 markets provide opportunities for veterans worldwide.

2. Groundbreaking Programs

• FeMil℠ and FeMil Lead℠ Days: Celebrating the strength and leadership of female veterans.

• International Veterans Day: A global initiative to honor veterans’ contributions across industries and nations.

3. Vets 2.0℠: Leading the Way

Under the co-leadership of Kevin D. Shoun, Vets 2.0℠ provides tailored support for recently discharged veterans. This includes:

• Career Transition Workshops,

• Mental Health Resources, and

• Tech-Driven Solutions like centralized mobile apps for housing, financial planning, and employment.

How You Can Participate in National Invest In Veterans Week®

We invite everyone to join us in celebrating and supporting veterans this March 1-7. Here’s how you can get involved:

1. Promote Veteran-Owned Businesses: Use social media to highlight and support veteran entrepreneurs in your community.

2. Host Workshops and Events: Create networking opportunities for aspiring and established veteran business owners.

3. Mentor a Veteran Entrepreneur: Share your knowledge and expertise to help veterans achieve their goals.

4. Petition Legislators: Advocate for local and state recognition of National Invest In Veterans Week®.

For additional ways to observe and support, visit the official page on National Day Calendar®.

Looking Ahead

National Invest In Veterans Week® continues to grow as a beacon of hope and opportunity for veterans. With the steadfast partnership of National Day Calendar®, we are reaching more communities, breaking barriers, and driving innovation.

As we honor the service and sacrifice of veterans, let us also celebrate their entrepreneurial spirit, resilience, and contributions to our society. Together, we can ensure that veterans have the tools, resources, and support they need to succeed.

Thank you for being part of this incredible journey.

Angel Shuford
Vice President, National Invest In Veterans Week®

House Foreign Affairs Committee Chairman Brian Mast: Promoting Investment in Veterans

On March 6, 2024, during National Invest in Veterans Week®, House Foreign Affairs Committee Chairman Brian Mast shared a compelling blog post titled "Invest in America, Invest in Veterans." His message underscored the deep commitment our nation owes to its veterans and the crucial need to invest in their futures. Mast’s advocacy highlighted how veterans’ sacrifices on the battlefield translate into a call for us to create opportunities for them to thrive in civilian life, particularly in entrepreneurship.

A National Call to Action

Chairman Mast’s blog post reflected the spirit of National Invest in Veterans Week®, emphasizing the bond between our nation and the veterans who have dedicated their lives to its safety and security. He stated:

“Serving our nation is an investment that men and women in uniform make not only for their own future but for the well-being of our country as well.”

This powerful statement highlighted the shared responsibility we all have to ensure that veterans have access to resources, opportunities, and support systems as they transition to civilian life.

Promoting Legislation That Empowers Veterans

A key focus of Chairman Mast’s post was the unanimous passage of the Service-Disabled Veteran Opportunities in Small Business Act in the House of Representatives. This transformative legislation provides federal guidance to help service-disabled veteran-owned small businesses succeed, empowering veterans to contribute to their communities and the economy.

Mast passionately remarked:

“This significant legislation mandates that the federal government issue guidance aimed at helping service-disabled veteran-owned small businesses. By doing so, this bill will help create opportunities for veterans to establish and grow new businesses – once again giving back to their communities and our country.”

This act aligns perfectly with the mission of National Invest in Veterans Week®, demonstrating how federal initiatives can create tangible benefits for veterans pursuing entrepreneurship.

The Legacy of the Jacksonville Vetrepreneur Summit

Chairman Mast’s advocacy resonates strongly with the groundbreaking work of Jeff Shuford, co-founder of National Invest in Veterans Week®, who established the Jacksonville Vetrepreneur Summit in 2017. This summit, now in its ninth year, has become a cornerstone for supporting veterans in their entrepreneurial endeavors, connecting them with resources, mentorship, and funding opportunities.

Though Shuford’s direct involvement ended after the first two summits, his influence continues to shape the event’s impact. The summit embodies Mast’s vision of providing veterans with the tools they need to lead successful businesses, transforming their military expertise into entrepreneurial innovation.

Learn More About the Jacksonville Vetrepreneur Summit

Jeff Shuford: Championing Vetrepreneurs

Jeff Shuford’s work parallels Chairman Mast’s call to action, reinforcing the importance of empowering veterans. As a nationally recognized leader in veteran entrepreneurship, Shuford has made significant contributions through initiatives like Tech From Vets and the creation of π Domains, which provide digital tools for veteran-owned businesses.

Shuford’s philosophy is rooted in a deep belief in veterans’ potential:

“Veterans have already proven their leadership on the battlefield. Now it’s time to prove their innovation.”

Programs like FeMil℠, designed to support female veteran entrepreneurs, further demonstrate Shuford’s commitment to ensuring all veterans have access to resources tailored to their unique needs.

Mast’s Commitment to Veterans

Chairman Mast’s blog post was more than a reflection; it was a rallying cry. He emphasized the importance of continuing to advocate for veterans, stating:

“Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good.”

This message aligns seamlessly with the ongoing efforts of National Invest in Veterans Week®, which continues to expand its reach across the nation and beyond, promoting initiatives that uplift veterans and their families.

Promoting the Future of Veteran Entrepreneurship

Chairman Mast’s dedication to veterans mirrors the broader goals of National Invest in Veterans Week® and events like the Jacksonville Vetrepreneur Summit. Together, these initiatives create an ecosystem where veterans can thrive, leveraging their military skills to succeed in business and community leadership.

For more information on how you can support these efforts, visit:

• National Invest in Veterans Week®

• Jacksonville Vetrepreneur Summit

• Congressman Brian Mast’s Blog Post

Chairman Mast’s leadership and vision continue to promote the investment in veterans that our nation so critically needs, inspiring a legacy of empowerment, innovation, and success for generations to come.

Mission Montana: Veterans Leading the Charge in Economic Resilience

Operational Excellence: National Invest In Veterans Week® and Montana’s Proclamations

Montana has solidified itself as a state where veterans thrive, bolstered by a historic streak of low unemployment and a deep commitment to honoring those who served. Governor Greg Gianforte's leadership has kept Montana’s unemployment rate at 3.2% as of November 2024, marking 41 consecutive months of rates at or below 3.4%, a record-breaking achievement.

Celebrating National Invest In Veterans Week® (NIVW) through proclamations in 2023 and 2024, Montana continues to align its pro-growth policies with national efforts to empower veteran entrepreneurs. This synergy underscores the state’s recognition of veterans’ critical contributions to economic resilience and growth.

Montana’s Economic Success: A Blueprint for Resilience

Unemployment and Job Growth

Montana’s job market remains a beacon of stability, adding 900 jobs in November 2024, with significant growth in accommodation and food services. For the year, Montana has seen 12,000 new jobs, contributing to its historic low unemployment streak.

Key Statistics

• Fallon County leads with an unemployment rate of 1.3%, reflecting the state’s rural economic strength.

• Gallatin County continues its robust growth, adding 2,282 jobs in 2024 alone.

• Montana’s statewide unemployment rate remains below the national average of 4.1%, cementing its reputation as a pro-business state.

Governor Gianforte emphasized:
"We’ve created a Montana where the American dream is alive and well. With our pro-jobs, pro-family policies, we’re ensuring that every Montanan—including our veterans—has the opportunity to succeed."

National Invest In Veterans Week®: Montana’s Commitment

Mission and Proclamations

National Invest In Veterans Week® has become a cornerstone initiative for celebrating and supporting veteran entrepreneurs nationwide. Through gubernatorial proclamations in 2023 and 2024, Montana has firmly positioned itself as a leader in honoring veteran contributions.

State-Level Engagement

Montana’s participation in NIVW includes:

• Proclamations highlighting veterans’ entrepreneurial achievements.

• Community Events connecting veterans with local resources and mentorship.

• Collaborations with Veteran-Owned Businesses to showcase their economic impact.

Jeff Shuford, co-founder of NIVW, praised Montana’s efforts:
"Montana exemplifies how state action can amplify national initiatives. The state’s unwavering support for veterans is setting the standard for the rest of the country."

Veterans Driving Montana’s Economic Success

Key Contributions of Veteran Entrepreneurs

Veterans in Montana are leveraging their skills in leadership and innovation across diverse industries, including:

1. Agriculture: Veterans are modernizing farming practices, introducing efficiency and sustainability.

2. Technology: Veteran-owned startups are thriving in Montana’s high-tech sector, supported by organizations like the Montana High-Tech Business Alliance.

3. Tourism and Hospitality: Veterans are vital to Montana’s booming tourism industry, contributing to its continued job growth.

Success Stories: Veterans at the Helm

IR Tools: Local Innovation with Global Reach

• Veteran-owned IR Tools has expanded operations in Montana, producing advanced infrared technology for national and international clients.

• Partnered with local workforce agencies to employ veterans, bolstering community ties.

Montana Renewable Energy Partners

• A veteran-led initiative delivering sustainable energy solutions to rural Montana.

• Secured state grants to expand operations, creating jobs and fostering innovation.

Montana’s Role in Global Trade: Aligning with VetsGoGlobal

Montana’s veteran-owned businesses are poised to excel globally through the VetsGoGlobal program. This initiative equips veteran entrepreneurs with tools to navigate international trade, unlocking export opportunities and fostering global partnerships.

Strategic Benefits for Montana Veterans

1. Market Intelligence: Identifying export opportunities aligned with Montana’s industries.

2. Business Matchmaking: Connecting veterans with vetted foreign partners for strategic alliances.

3. Trade Counseling: Providing guidance on export logistics and compliance.

Angel Shuford, Vice President of NIVW, highlighted this alignment:
"Montana’s veterans are uniquely positioned to succeed globally. VetsGoGlobal ensures they have the resources to compete and lead on an international stage."

Montana’s Pro-Growth Policies: Empowering Veterans

State Initiatives Supporting Veterans

Montana’s economic policies create a robust environment for veterans to thrive:

• Tax Incentives: Reducing tax burdens for small businesses, including veteran-owned enterprises.

• Infrastructure Development: Enhancing connectivity and resources in rural areas, benefiting veteran entrepreneurs.

• Workforce Training Programs: Equipping veterans with skills for high-demand industries like technology and renewable energy.

Looking Ahead: A Vision for 2025 and Beyond

Projections for Growth

• Job Growth: Montana is expected to outpace national averages, with continued gains in key sectors.

• Veteran Empowerment: NIVW aims to deepen its impact through expanded partnerships and global trade opportunities.

Jeff Shuford outlined NIVW’s goals:
"Our mission is to ensure that veterans are not just participants in the economy—they are leaders shaping its future. Montana’s commitment to this vision is unparalleled."

Conclusion: A Legacy of Leadership and Service

Montana’s celebration of National Invest In Veterans Week® is more than a symbolic gesture—it is a testament to the state’s unwavering support for its veterans. By fostering an environment of growth, innovation, and opportunity, Montana is setting a national example for how to empower those who served.

As Governor Gianforte, the Shuford family, and veteran entrepreneurs continue to drive these efforts, Montana proves that veterans are not only integral to the economy—they are its backbone.

For more information, explore:

• National Invest In Veterans Week

• VetsGoGlobal

• Montana Economic Data

Montana’s leadership ensures that veterans have the resources and recognition they deserve, fostering a brighter future for all.

Kevin D. Shoun and the Vision of Vets 2.0℠: Empowering the Next Generation of Veterans

Transitioning to civilian life poses unique challenges for recently discharged veterans, but Kevin D. Shoun, a retired U.S. Army First Sergeant, is leading the charge to address these needs through Vets 2.0℠. A groundbreaking initiative co-created with visionary Angel Shuford, Vets 2.0℠ is designed to support veterans in navigating their new chapters with resilience, community, and opportunity.

Kevin D. Shoun: Transformational Leadership for Veterans

Kevin D. Shoun is not just a leader but a catalyst for change. With decades of military service and a proven track record in mental health advocacy, community development, and veteran support, he has made it his mission to empower those who have served.

Shoun’s Impactful Contributions:

1. Mental Health Advocacy: Kevin’s tireless work ensures that Vets 2.0℠ addresses the emotional well-being of veterans through accessible counseling and wellness programs.

2. Community Building: By fostering local partnerships and mentorship opportunities, Kevin connects veterans to resources that enable long-term success.

3. Leadership Development: Kevin’s experience as a U.S. Army First Sergeant drives Vets 2.0℠’s focus on transforming veterans into leaders in their communities and industries.

Discover Kevin’s leadership approach:

• Kevin D. Shoun: Transformational Leadership in the Spirit of Jimmy Carter.

Vets 2.0℠: The Future of Veteran Empowerment

Under the co-leadership of Angel Shuford and Kevin Shoun, Vets 2.0℠ is redefining veteran support by providing innovative, tech-driven solutions tailored for today’s veterans.

What Sets Vets 2.0℠ Apart?

• Tailored Career Transition Support: Programs that help veterans translate their military skills into marketable civilian opportunities.

• Community Engagement: Networking events, mentorship programs, and online forums that foster a sense of belonging.

• Resource Accessibility: A centralized mobile app offers veterans instant access to housing, employment, and financial resources.

Core Components of Vets 2.0℠

1. Career Empowerment

• Skill Translation Workshops: Simplify the transition from military roles to civilian careers.

• Entrepreneurship Opportunities: Programs like FeMil℠ and FeMil Lead℠ support veterans, especially women, in starting their own businesses.

• Employment Partnerships: Collaborations with leading companies to connect veterans with roles in industries like technology, logistics, and renewable energy.

2. Mental Health and Wellness

• Comprehensive Support Services: Counseling, peer support groups, and crisis intervention programs tailored for veterans.

• Advocacy for Mental Health Resources: Kevin D. Shoun’s leadership ensures that emotional well-being is a priority at Vets 2.0℠.

3. Leveraging Technology for Change

• Innovative Digital Platforms: Tools like π.directory provide global networking opportunities.

• User-Friendly Mobile App: Centralized access to resources, event notifications, and financial planning tools.

Kevin D. Shoun: Stories of Leadership in Action

Building Bridges Between Veterans and Communities

Kevin’s local food drive initiatives exemplify his commitment to grassroots action, fostering partnerships that directly benefit veterans and their families.

Championing Mental Health

Through his advocacy work, Kevin has established programs that connect veterans to essential mental health resources, ensuring no veteran faces challenges alone.

A Legacy of Leadership

From his military career to his work with Vets 2.0℠, Kevin has consistently demonstrated the values of resilience, empathy, and innovation.

Why Vets 2.0℠ is Essential for Recently Discharged Veterans

Addressing Critical Needs

• Employment: With tailored workshops and job placement services, Vets 2.0℠ ensures veterans can find fulfilling careers.

• Community: By building networks of support, the initiative combats the isolation many veterans experience.

• Mental Health: Accessible counseling and peer support make emotional well-being a cornerstone of the program.

Empowering the Next Generation

Vets 2.0℠ is not just a support system—it’s a movement designed to empower veterans to lead, innovate, and thrive.

Join the Vets 2.0℠ Movement

With Kevin D. Shoun and Angel Shuford at the helm, Vets 2.0℠ is setting a new standard for veteran advocacy. By combining leadership, innovation, and community, the initiative ensures every veteran has the tools to succeed in civilian life.

Get Involved:

• Explore programs like FeMil℠: National Invest in Veterans Week®: Driving Innovation and Empowering Veterans Globally.

• Support mental health advocacy: Kevin D. Shoun’s Leadership in Action.

• Advocate for legislative change: Championing the Complete the Mission Act of 2024.

Together, we can redefine what it means to serve those who served us. Let’s build a future where every veteran has the opportunity to lead with resilience and purpose through Vets 2.0℠.

A Flashback to Statewide Efforts: Pioneering Veteran Support Through National Invest in Veterans Week®

As National Invest in Veterans Week® (NIVW) approaches, states across the nation reflect on their efforts to honor and support those who served in uniform. While the National Governors Association highlights impressive state-level initiatives, National Invest in Veterans Week® (NIVW) takes a transformative approach, creating an ecosystem of opportunity, advocacy, and innovation that amplifies state programs and fills critical gaps.

NIVW stands as a dynamic, nationwide movement that bridges local and global efforts, empowering veterans to achieve sustainable success in entrepreneurship, housing, mental health, and beyond.

Honoring Local Heroes: State Initiatives That Set the Stage

Montana’s Veteran Commendations and Invest in Veterans Week

Montana Governor Greg Gianforte demonstrated leadership in honoring veterans through commendations and a roundtable discussion during Invest in Veterans Week. These efforts focused on collaboration between state agencies, advocates, and veteran organizations to address critical challenges such as housing, healthcare, and employment.

NIVW expands on such efforts by introducing global programs that connect veterans to capital, mentorship, and international business opportunities.

Read more: Championing the Complete the Mission Act of 2024.

Economic Empowerment: Advancing State-Level and Global Support

Maryland’s Financial Assistance for Veteran-Owned Businesses

Maryland Governor Wes Moore’s $2.2 million funding initiative for small, minority, and veteran-owned businesses is a clear example of state-level economic empowerment. By providing loans, equity investments, and job creation grants, Maryland fosters local growth and community impact.

NIVW complements these efforts by scaling resources through platforms like GermanyVeterans.com and FloridaVeterans.com, ensuring global access to mentorship, funding, and entrepreneurship opportunities.

Virginia’s V3 Program

Virginia’s Values Veterans (V3) Certified Employers program celebrates businesses committed to hiring veterans and military spouses. NIVW reinforces this mission by connecting veterans with global employers through tools like π.directory, a comprehensive listing of veteran-owned and veteran-friendly businesses.

Explore more: FeMil℠ and FeMil Lead℠ Empower Female Veterans.

Housing and Community: Building Resilience Beyond State Borders

New York’s Homes for Heroes Initiative

New York’s Homes for Heroes Veterans Apartments is an outstanding example of addressing housing insecurity among veterans. This state-led initiative provides permanent, supportive housing tailored to the needs of formerly homeless veterans.

NIVW amplifies such programs through its global Veterans’ Housing Initiative, offering financing options and partnerships to scale affordable housing projects for veterans worldwide.

Missouri’s Suicide Prevention Programs

Missouri’s focus on veteran suicide prevention aligns with NIVW’s broader mission to tackle mental health challenges. Through mentorship programs like FeMil Lead℠, NIVW empowers veterans to lead in their communities, fostering resilience and a sense of belonging that directly combats isolation and mental health issues.

The Global Impact of NIVW’s Vision

While states like California and South Carolina focus on localized support, NIVW creates a framework that transcends borders. Operating in 62 global markets, NIVW’s initiatives connect veterans to opportunities that would otherwise remain inaccessible, bridging local efforts with international impact.

Key Platforms Driving Global Change:

• π.guru: A mentorship network connecting veterans with industry experts.

• π.solutions: Providing tailored strategies to overcome business challenges.

• π.digital: A hub for educational resources and business toolkits.

These innovative tools position NIVW as a catalyst for systemic change, complementing state-level efforts with a unified, global strategy.

Learn more: Driving Innovation and Empowering Veteran Entrepreneurship Across 62 Global Markets.

A Call to Action: Uniting Local and Global Efforts for Veterans

National Invest in Veterans Week® bridges the gap between state-level achievements and global opportunities, creating a comprehensive framework to support veterans at every stage of their journey. By combining localized resources with international reach, NIVW ensures no veteran is left behind.

How You Can Support the Mission:

• Advocate for legislative reforms like the Invest in Veterans Stimulus Act to expand access to funding and federal contracting.

• Explore state-specific platforms like FloridaVeterans.com to connect with tailored opportunities.

• Join the conversation and access resources at National Invest in Veterans Week®.

Together, we can honor the sacrifices of our veterans by providing them with the tools, networks, and opportunities they need to thrive. National Invest in Veterans Week® is more than a movement—it’s a promise to invest in those who’ve invested in us.

Empowering Veterans and Seniors Through National Invest in Veterans Week®: A Comprehensive Framework for Financial Freedom

Veterans and seniors face unique financial challenges when transitioning into new phases of life. The conventional advice offered through platforms like ASDV.org, which provides investing tips for service-disabled veterans and seniors, is vital. However, National Invest in Veterans Week® (NIVW) offers a transformative, structured approach to tackling these challenges by focusing on long-term empowerment, innovation, and sustainability.

This article delves into how NIVW supports veterans and seniors by bridging the gap between resources, opportunities, and financial independence, creating a legacy of lasting impact.

Investing in Yourself: The Cornerstone of Financial Success

Educational Empowerment with the GI Bill

Education is one of the most valuable investments veterans and seniors can make in themselves. Through the GI Bill, veterans have access to 36 months of full in-state tuition coverage, allowing them to pursue new careers after military service. For those who’ve already achieved educational goals, these benefits are transferrable to family members, adding further value.

Learn more about leveraging education as a tool for empowerment: National Invest in Veterans Week®.

Understanding Your State’s Financial Advantages

Veterans can capitalize on their unique legal residency benefits, which allow them to maintain a tax-friendly home state despite frequent relocations. Similarly, seniors can benefit by strategically relocating to states with no income tax or lower tax rates to maximize their savings. NIVW emphasizes financial literacy programs and mentorship to help veterans and seniors navigate these benefits effectively.

Explore state-specific opportunities through platforms like FloridaVeterans.com and TennesseeVeterans.com.

Debt Avoidance: Financial Freedom Starts with Control

Veterans often face unique financial stressors, from frequent relocations to adapting to civilian careers. Programs like the Service Member’s Civil Relief Act and the Veteran’s Administration (VA) home loan program offer critical safeguards, such as capped loan interest rates and competitive mortgage terms. NIVW provides workshops and mentorship to educate veterans and seniors on leveraging these benefits responsibly.

For further reading: Driving Innovation and Empowering Veteran Entrepreneurship.

Career Transitioning: Bridging Military and Civilian Success

Veterans often bring unmatched discipline and problem-solving skills to the workforce, making them ideal candidates for industries like healthcare, construction, and technology. NIVW enhances this potential through mentorship programs and platforms like FeMil℠, which empower female veterans with leadership training and business development tools.

Learn more about career pathways: Kevin D. Shoun’s Transformational Leadership.

Investing Wisely: Building a Financial Legacy

Start Early, Start Right

One of NIVW’s key focuses is educating veterans and seniors on the importance of early and strategic investing. By using tools like Investor.gov, participants can plan realistic financial goals and explore low-cost investment options such as Thrift Savings Plans (TSPs) and Roth IRAs.

Explore financial planning tools and resources: Championing the Complete the Mission Act of 2024.

Protecting Against Scams

Scammers often target veterans and seniors, exploiting their desire for financial security. NIVW provides resources and training to identify fraudulent schemes, ensuring participants protect their hard-earned wealth.

Active Investing: House Flipping and Real Estate

For those who prefer hands-on investments, real estate presents a lucrative option. NIVW supports veterans in navigating VA loan programs, connecting them with Military Relocation Professional (MRP) Realtors, and accessing networks like Meetup.com to foster mentorship and community in real estate investing.

Key Tips for Success:

1. Leverage VA loans for primary residences with minimal down payments.

2. Partner with experienced mentors in real estate investing.

3. Focus on properties requiring value-added renovations for maximum returns.

NIVW’s Unique Edge for Veterans and Seniors

Global Outreach

While platforms like ASDV.org offer localized advice, NIVW connects participants across 62 global markets through platforms like SingaporeVeterans.com and GermanyVeterans.com, expanding financial and entrepreneurial opportunities on an international scale.

Tailored Programs for Underserved Groups

Through initiatives like FeMil Lead℠, NIVW supports underserved demographics, including female veterans and seniors, providing tools and networks tailored to their specific needs.

NIVW: A Call to Action for Financial Empowerment

National Invest in Veterans Week® is more than a resource—it’s a movement to redefine financial success for veterans and seniors. By combining practical advice with global opportunities and cutting-edge tools, NIVW empowers individuals to build sustainable, impactful legacies.

Get Started Today:

• Explore investment tools and mentorship programs at National Invest in Veterans Week®.

• Join global platforms like EUVeterans.com to access international resources.

• Advocate for legislative reforms like the Invest in Veterans Stimulus Act to remove systemic barriers.

Together, we can ensure that veterans and seniors not only secure their financial futures but also lead with resilience, innovation, and purpose.

A Bold New Vision for Supporting Veteran Entrepreneurs: National Invest in Veterans Week® vs. NVSBW

While National Veterans Small Business Week (NVSBW) has established itself as a platform to celebrate veteran entrepreneurs, National Invest in Veterans Week® (NIVW) offers a comprehensive, year-round approach that addresses systemic barriers, drives innovation, and expands the scope of veteran entrepreneurship globally. With NVSBW’s 2024 theme, "Strengthening #VetBiz Communities," focusing on the role of veteran-owned businesses in local economies, NIVW takes this concept further by fostering a global ecosystem of veteran entrepreneurs through strategic initiatives, legislative advocacy, and cutting-edge technology.

National Invest in Veterans Week®: Redefining Veteran Advocacy

1. Moving Beyond Recognition to Transformation

While NVSBW’s primary goal is to recognize and support veteran-owned businesses for one week in November, NIVW provides continuous resources, mentorship, and advocacy for veteran entrepreneurs year-round. Held annually from March 1-7, NIVW offers initiatives like FeMil℠ and FeMil Lead℠, which specifically address the challenges faced by female veterans, providing leadership training, funding education, and business development tools.

Explore more about FeMil℠: National Invest in Veterans Week: FeMil℠ and Leadership Programs.

2. Expanding the Scope with Global Outreach

NVSBW centers its efforts on nationwide events and workshops, focusing on localized SBA initiatives such as VBOCs, SCORE mentoring, and contracting opportunities. NIVW, on the other hand, spans 62 global markets, connecting veterans to resources tailored to both local and international business landscapes through platforms like FloridaVeterans.com and GermanyVeterans.com.

Learn more about global outreach: National Invest in Veterans Week: Driving Innovation Across 62 Global Markets.

Key Differences Between NIVW and NVSBW

Aspect National Veterans Small Business Week (NVSBW) National Invest in Veterans Week® (NIVW) Duration One week in November Year-round programming, observed annually March 1-7 Global Reach U.S.-focused events 62 global markets connecting veterans locally and internationally Programs for Women General support through SBA FeMil℠ and FeMil Lead℠ targeted at female veterans Legislative Advocacy Limited to SBA-backed policies Advocates for the Invest in Veterans Stimulus Act and systemic change

Legislative Advocacy: Closing the Gap

NVSBW provides training on government contracting and programs like SDVOSB certification, which is critical for federal contracts. However, NIVW goes beyond training by advocating for systemic changes through the Invest in Veterans Stimulus Act and supporting legislation like the Complete the Mission Act of 2024. These efforts aim to address gaps in funding, simplify contracting processes, and ensure equitable access to resources.

Read more about legislative advocacy: Championing the Complete the Mission Act of 2024.

Technology-Driven Innovation: The π Domains

NIVW’s π (Pledge to Invest) = Veteran Businesses℠ domains represent a groundbreaking approach to leveraging technology for entrepreneurial success. These platforms provide:

• π.guru: Mentorship networks connecting veterans with industry leaders.

• π.directory: A global directory of veteran-owned businesses.

• π.solutions: Strategies to overcome entrepreneurial challenges.

These tools transform how veterans access resources, making NIVW an innovation leader in veteran advocacy.

Economic and Social Impact of Veteran-Owned Businesses

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy. NIVW amplifies this impact by:

• Expanding access to funding and contracting opportunities globally.

• Fostering job creation through scalable veteran-led enterprises.

• Promoting innovation across industries like technology, green energy, and healthcare.

For more on NIVW’s economic contributions: Kevin D. Shoun: Transformational Leadership.

The Call for a More Comprehensive Approach

NVSBW is an important initiative for celebrating veteran entrepreneurs, but its scope is limited. National Invest in Veterans Week® fills this gap by providing sustained support, advocating for policy changes, and connecting veterans across borders to opportunities that NVSBW cannot.

Get Involved with NIVW

• Join the movement to empower veterans at National Invest in Veterans Week®.

• Advocate for systemic change by supporting the Invest in Veterans Stimulus Act.

• Explore innovative platforms like π.guru and π.directory to connect with global resources.

By supporting NIVW, we move beyond celebrating veteran entrepreneurs and begin transforming the landscape of veteran-owned businesses, ensuring they lead with resilience, innovation, and purpose.

National Invest in Veterans Week®: A Transformative Alternative to Strengthen VetBiz Communities

While National Veterans Small Business Week (NVSBW) highlights the entrepreneurial spirit of veterans through SBA-led events and resources, National Invest in Veterans Week® (NIVW) takes a more transformative and comprehensive approach to empower veteran-owned businesses. By offering global reach, targeted mentorship, and legislative advocacy, NIVW addresses systemic barriers in ways that NVSBW's localized initiatives do not fully encompass.

This deeper dive contrasts the approaches of NVSBW and NIVW, advocating for a model that not only celebrates veteran entrepreneurship but also drives long-term economic and social impact.

From Celebration to Transformation: Why NIVW Stands Out

1. Global Reach vs. Local Events

NVSBW focuses on nationwide SBA events that connect veterans to resources like VBOCs and funding programs. While helpful, these are often limited to one week and depend on regional partnerships.

In contrast, NIVW extends across 62 global markets, leveraging hyper-localized domains like FloridaVeterans.com and GermanyVeterans.com to provide year-round support. This international reach ensures that veteran entrepreneurs can access resources tailored to their local and global needs, fostering opportunities in diverse industries such as technology, green energy, and logistics.

2. Comprehensive Legislative Advocacy

NVSBW emphasizes SBA-backed resources such as 7(a) loans, VetCert, and federal contracting certifications like SDVOSB. These tools are essential but insufficient to address the larger structural challenges facing veteran entrepreneurs.

NIVW goes further by championing legislative efforts like the Invest in Veterans Stimulus Act, which proposes:

• Startup Tax Credits to offset initial business costs.

• Low-Interest Loans to make capital more accessible.

• Streamlined Federal Contracting to simplify the process for securing government contracts.

Learn more about these initiatives at Championing the Complete the Mission Act of 2024.

FeMil℠ and FeMil Lead℠: Targeted Support for Women Veterans

One of NIVW’s standout features is its dedication to underserved veteran groups, particularly women veterans. Through programs like FeMil℠ and FeMil Lead℠, NIVW empowers female entrepreneurs with tools such as:

• Funding Education to overcome systemic biases in capital access.

• Leadership Training to enhance their impact in business and community roles.

• Tailored Mentorship for scalable and sustainable growth.

NVSBW provides general resources for women through programs like the Women Veteran Entrepreneurship Training Program, but NIVW’s year-round approach ensures a more sustained impact.

Economic and Social Impact: A Broader Vision

Economic Growth

While NVSBW focuses on immediate resources for individual businesses, NIVW drives systemic change by fostering collaborative networks and international opportunities. Veteran-owned businesses already contribute over $1.2 trillion annually to the U.S. economy; NIVW’s global model has the potential to scale this impact exponentially.

Social Empowerment

NIVW recognizes that veteran entrepreneurship is not just about profit—it’s about creating jobs, fostering innovation, and giving back to communities. By promoting initiatives like Kevin D. Shoun’s transformational leadership (read more here), NIVW builds a culture of resilience and community-driven success.

A Call to Elevate Veteran Advocacy

While NVSBW provides essential tools for veterans to navigate entrepreneurship, National Invest in Veterans Week® redefines what it means to support VetBiz communities. Its global reach, legislative advocacy, and focus on underrepresented groups make it a more impactful alternative for strengthening veteran entrepreneurship.

Get Involved:

• Explore global platforms like FloridaVeterans.com or EUVeterans.com to connect with opportunities tailored to your region.

• Support legislative efforts like the Invest in Veterans Stimulus Act to break systemic barriers.

• Join the conversation and learn more at National Invest in Veterans Week®.

Together, we can move beyond celebration and build a future where veteran entrepreneurs thrive as leaders, innovators, and community builders.

National Invest in Veterans Week®: A Transformative Alternative to NVSBW

As the SBA marks its 12th annual National Veterans Small Business Week (NVSBW) from November 11-15, 2025, National Invest in Veterans Week® (NIVW) is redefining the scope and impact of veteran entrepreneurship. While NVSBW celebrates the contributions of veteran-owned businesses, NIVW offers a comprehensive, year-round framework designed to address systemic challenges, foster innovation, and expand opportunities for veterans globally.

This article explores how NIVW surpasses the achievements of NVSBW by focusing on global reach, dynamic programs, and advocacy-driven solutions to empower veteran entrepreneurs at every stage.

NIVW’s Broader Vision for Veteran Entrepreneurship

1. Global Scale vs. National Celebration

NVSBW highlights the entrepreneurial spirit of veterans within the U.S., offering events through SBA resources like VBOCs, SCORE mentoring, and workshops. These initiatives are valuable but inherently localized and time-bound.

In contrast, NIVW spans 62 global markets, connecting veterans to a robust ecosystem of resources through platforms like FloridaVeterans.com, GermanyVeterans.com, and SingaporeVeterans.com. This international reach ensures veterans can explore global markets and opportunities tailored to their industries.

Explore more: Driving Innovation and Empowering Veteran Entrepreneurship Across 62 Global Markets.

Tailored Support for Underserved Veteran Communities

Empowering Female Veterans Through FeMil℠

NIVW stands out with its specialized initiatives like FeMil℠ and FeMil Lead℠, which address the unique challenges faced by female veterans. These programs provide:

• Leadership Development for scaling businesses.

• Funding Education to overcome systemic inequities.

• Mentorship Networks for sustainable growth.

While NVSBW includes women in broader initiatives, FeMil℠ offers targeted, year-round support that ensures lasting impact.

Learn more: FeMil℠ and FeMil Lead℠ Empower Female Veterans.

Advocating for Systemic Change

Going Beyond SBA Certifications

NVSBW promotes SBA-backed programs like SDVOSB certifications and Veteran Advantage loans. While these resources are essential, they often fall short in addressing larger systemic barriers like access to capital and federal contracting complexities.

NIVW takes advocacy further by championing legislative reforms through the Invest in Veterans Stimulus Act, which includes:

• Startup Tax Credits to reduce financial risks.

• Low-Interest Loans tailored to veteran-owned businesses.

• Streamlined Federal Contracting to make government opportunities accessible.

For more on these efforts: Championing the Complete the Mission Act of 2024.

Leveraging Technology Through the π Domains

NIVW’s π (Pledge to Invest) = Veteran Businesses℠ domains represent a revolutionary approach to veteran entrepreneurship. These platforms bridge gaps in mentorship, resources, and global collaboration, including:

• π.guru: A mentorship network connecting veterans with industry leaders.

• π.directory: A global database of veteran-owned businesses to foster collaboration.

• π.solutions: Tailored strategies to overcome business challenges.

These tools empower veterans to scale their businesses, leveraging technology to access opportunities across industries.

Economic and Social Impact of NIVW

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy, with NVSBW highlighting these contributions. However, NIVW amplifies this impact by fostering international collaboration and innovation, ensuring veterans are positioned to lead in industries like AI, renewable energy, and healthcare.

NIVW’s Focus Areas:

• Job Creation: Supporting veteran-owned enterprises to drive employment growth.

• Economic Expansion: Connecting businesses to international markets for scaling opportunities.

• Leadership Development: Promoting resilience and innovation among underserved veterans.

For inspiring examples of leadership: Kevin D. Shoun: Transformational Leadership in the Spirit of Jimmy Carter.

Why NIVW Outpaces NVSBW

Aspect NVSBW NIVW Duration One week (November 11-15 annually) Year-round programming, observed March 1-7 annually Scope U.S.-focused events and resources Global outreach in 62 markets Support for Women General programs like Women Veteran Entrepreneurship Targeted initiatives like FeMil℠ and FeMil Lead℠ Legislative Advocacy Simplified SBA certification processes Comprehensive reforms like the Invest in Veterans Stimulus Act

A Call to Action: Invest in Veterans Through NIVW

As NVSBW celebrates the resilience of veteran entrepreneurs, NIVW takes a step further by transforming the entrepreneurial landscape. By addressing systemic challenges, providing global connections, and fostering leadership, NIVW ensures veterans can thrive in business and beyond.

Get Involved with NIVW:

• Explore year-round opportunities at National Invest in Veterans Week®.

• Support targeted initiatives like FeMil℠ for female veterans and global platforms such as GermanyVeterans.com.

• Advocate for policy changes that break barriers and promote equity in veteran entrepreneurship.

By moving from recognition to action, National Invest in Veterans Week® creates a future where veterans are not only celebrated but empowered to lead as innovators, entrepreneurs, and community builders. Together, we can ensure that service to our country translates into lasting economic and social impact.

Comprehensive Report on CPC and Search Trends for "National Invest In Veterans Week

From the Desk of Angel Shuford

As the Vice President of National Invest In Veterans Week® (NIVW), I’m thrilled to share this deep-dive analysis of search behavior and CPC trends surrounding the movement we’ve built together. At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.

This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.

Executive Summary

Our analysis reveals that interest in "National Invest In Veterans Week" is on the rise, with significant peaks in April and June. Search trends show a predictable seasonal pattern, with these months offering the highest visibility for potential campaigns. Meanwhile, the average CPC of $29.77 highlights the strong commercial value of this keyword, even though we have not yet tapped into paid advertising.

Key insights include:

• Spring Surge: Search activity spikes in April and June, making these critical months for engagement.

• Steady Visibility: Moderate activity in months like March, May, September, and October suggests sustained opportunities to build momentum.

• Low-Traffic Windows: December through February present opportunities for preparation and long-term planning rather than direct campaign launches.

Search Volume Trends (2023–2024)

Using data aggregated from DataForSEO, Google Ads Keyword Planner, and internal analytics, here’s a month-by-month breakdown of search volumes for 2023–2024:

MonthYearSearch VolumeDecember202340January2024140February2024320March2024880April20241,900May20241,000June20241,900July2024880August2024590September2024880October2024880November2024260

Cost-Per-Click (CPC) Estimates

While we’ve focused exclusively on organic reach so far, understanding CPC trends provides critical insights for future monetization. Here are the estimated CPC ranges for each month:

Month CPC Estimate (USD) December $25–$28 January $25–$28 February $25–$28 March $28–$30 April $30–$35 May $28–$30 June $30–$35 July$28–$30 August $28–$30 September $28–$30 October $28–$30 November $25–$28

Key Takeaways:

1. High-Cost Periods:

   • April and June: CPC rates peak at $30–$35 due to heightened competition. These months are ripe for high-visibility efforts, should we pursue paid campaigns in the future.

2. Cost-Efficient Windows:

   • December through February and November: With CPCs as low as $25, these months are ideal for experimenting with targeted ads or building foundations for future campaigns.

3. Consistent Months:

   • Moderate CPCs in March, May, July, September, and October align with steady search volumes, presenting balanced opportunities for reach and cost control.

Strategic Insights for Engagement

While our focus remains on organic growth, these insights provide actionable takeaways for optimizing our impact:

1. Maximize Peaks (April and June):

• Content Strategy: Leverage the natural surge in interest during these months to amplify organic visibility through blog posts, social media campaigns, and veteran success stories.

• Collaborations: Partner with veteran-focused organizations and influencers to drive engagement.

2. Steady Months (March, May, September, October):

• Focus on creating evergreen content that sustains visibility year-round, such as resource hubs, thought leadership articles, and downloadable guides for veterans.

• Optimize website SEO with long-tail keywords like “how to support veteran businesses” to capture steady traffic.

3. Low-Interest Periods (December through February):

• Use this window for planning and preparation. Analyze previous campaigns, optimize underperforming content, and set up future initiatives.

• Launch educational initiatives or community-building activities to maintain engagement during these slower months.

The Path to Profitability

As a self-funded initiative, our success has always been fueled by passion, community, and innovation. However, as we explore pathways to profitability, this data offers opportunities to strategically scale our impact. Here’s how we can leverage this information for long-term growth:

• Organic Growth: Continue building high-value, SEO-optimized content to capture traffic during peak months without the need for ads.

• Future Advertising: Should we pursue paid campaigns, prioritize high-ROI windows in April, June, and March. Use lower-cost periods for A/B testing and ad creative development.

• Partnership Monetization: Collaborate with veteran-owned businesses and sponsors during peak search periods to amplify their visibility while supporting our mission.

Conclusion

The search behavior around National Invest In Veterans Week underscores its growing significance as a keyword and as a movement. With predictable seasonal trends, a strong average CPC, and clear engagement patterns, we have the tools to continue building this platform organically while preparing for potential monetization.

We’ve proven that self-funded, community-driven efforts can create lasting change. As we look ahead, the data not only validates our impact but points the way toward an even brighter future—one where National Invest In Veterans Week® remains a beacon of empowerment, opportunity, and innovation.

Stay tuned for more updates, and as always, let’s keep building together. If you have thoughts, insights, or collaboration ideas, I’d love to hear them. Let’s make the future even brighter for veterans everywhere.

#VeteransEmpowerment #SearchTrends #SEO #Leadership #NIVW

From the Desk of Angel Shuford: Elevating Veterans and Empowering Communities Through Vets 2.0℠ and National Invest in Veterans Week® (NIVW)

As we move into 2025, National Invest in Veterans Week® (NIVW) and Vets 2.0℠ are leading the way in reshaping how we support our veterans, particularly those transitioning to civilian life. These initiatives are built on innovation, inclusivity, and leadership, providing a global platform for veterans to thrive. With Jeff Shuford recently retired after years of transformative leadership, and under the guidance of Kevin D. Shoun, we are charting new paths for growth and empowerment, making 2025 a milestone year.

Our vision is not just about programs; it’s about revolutionizing the way we connect with veterans, amplify their voices, and empower their futures. From pioneering FeMil℠ leadership programs to hosting global events, this is a movement that celebrates veterans as changemakers and leaders.

The Evolution of National Invest in Veterans Week®

Since its inception, NIVW has grown exponentially, expanding its reach to 62 global markets and redefining what it means to honor and invest in veterans. As we celebrate milestones, let’s explore the updates that make this year truly special.

2025 Branding and Digital Enhancements

1. Dynamic Visual Identity

   • The refreshed branding captures the energy, diversity, and resilience of the veteran community. Events like International Veterans Day (March 3) and FeMil Lead℠ Day (March 6) now feature dynamic themes that reflect their unique missions, fostering deeper global recognition and engagement.

   • The redesigned NIVW website (www.investinveteransweek.com) offers streamlined access to resources, events, and storytelling, ensuring veterans worldwide can connect seamlessly.

2. Social Media Engagement

   • From Instagram to LinkedIn, our platforms are buzzing with stories, updates, and calls to action. Campaigns like #InvestInVeterans and #VetsLead2025 are driving conversations and bringing communities together.

3. Global Event Focus

   • This year, National Invest in Veterans Week® celebrates International Veterans Day and introduces FeMil℠ and FeMil Lead℠ programs tailored for women veterans, creating spaces for recognition, empowerment, and growth.

Vets 2.0℠: Empowering the Next Generation of Veterans

Under the co-leadership of Kevin D. Shoun, a retired U.S. Army First Sergeant, and myself, Vets 2.0℠ is designed to meet the needs of younger veterans navigating the complexities of civilian life.

Core Components of Vets 2.0℠

1. Career Transition and Economic Empowerment

   • Skill Translation Workshops: Simplifying the process for veterans to translate their military expertise into civilian career opportunities.

   • Entrepreneurial Support: Programs like FeMil℠ empower veterans, particularly women, to launch and sustain successful businesses.

   • Industry Collaborations: Partnerships with global leaders in technology, renewable energy, and logistics ensure veterans have pathways to meaningful careers.

2. Mental Health and Wellness Advocacy

   • Comprehensive Support Services: Counseling, peer support groups, and wellness programs address the emotional needs of veterans.

   • Advocacy for Accessible Resources: Kevin D. Shoun’s leadership ensures mental health remains a priority across all Vets 2.0℠ initiatives.

3. Community Building and Engagement

   • Networking Events: In-person and virtual gatherings foster mentorship, collaboration, and a sense of belonging.

   • Digital Platforms: Tools like π.directory connect veterans globally, creating opportunities for knowledge-sharing and growth.

4. Leveraging Technology for Change

   • A centralized mobile app provides instant access to resources, event updates, and financial planning tools, ensuring veterans can easily navigate their transition journey.

Signature Initiatives Redefining Veteran Support

FeMil℠ and FeMil Lead℠

These initiatives represent our commitment to empowering female veterans.

• FeMil℠ focuses on entrepreneurial education and funding opportunities.

• FeMil Lead℠ develops leadership skills, equipping women to excel in business and community roles.

International Veterans Day (March 3)

This globally recognized day celebrates the contributions of veterans across nations, emphasizing unity and shared progress.

Localized and Global Platforms

Through state-specific platforms like LouisianaVeterans.com and FloridaVeterans.com, and country-specific platforms like GermanyVeterans.com and SouthKoreaVeterans.com, we’re creating localized resources while fostering global connections.

Kevin D. Shoun: A Visionary Leader

Kevin D. Shoun’s transformational leadership is at the heart of Vets 2.0℠. Drawing from his military experience and commitment to mental health advocacy, Kevin exemplifies the values of resilience, empathy, and innovation.

Kevin’s Contributions

• Mental Health Advocacy: Kevin champions accessible mental health resources, ensuring no veteran faces challenges alone.

• Grassroots Action: From local food drives to mentorship programs, Kevin connects veterans to resources that foster success.

• Leadership Development: Kevin’s focus on guiding veterans as community and industry leaders underpins the mission of Vets 2.0℠.

Discover more about Kevin D. Shoun’s work: Kevin D. Shoun and the Vision of Vets 2.0℠.

Economic and Social Impact: Why Vets 2.0℠ and NIVW Matter

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy. By scaling this impact globally, NIVW and Vets 2.0℠ are driving innovation, creating jobs, and building stronger communities.

Driving Economic Growth

• Job Creation: Collaborations with industries ensure veterans have access to fulfilling careers.

• Entrepreneurial Opportunities: Tailored programs provide veterans with the tools to succeed as business leaders.

Advocating for Policy Change

NIVW actively supports initiatives like the Complete the Mission Act of 2024, which offers tax credits, streamlined contracting processes, and mental health funding for veterans.

Looking Ahead: A Vision for the Future

As we move forward, our focus remains on innovation, leadership, and community. With programs like Vets 2.0℠, FeMil℠, and International Veterans Day, we’re not just celebrating veterans—we’re investing in their future.

Get Involved

• Explore our programs and events at National Invest in Veterans Week®.

• Support mental health advocacy through Kevin D. Shoun’s initiatives.

• Advocate for systemic change by endorsing policies like the Complete the Mission Act of 2024.

Together, we can create a world where every veteran thrives as a leader, innovator, and changemaker. Let’s continue to honor their service by investing in their potential.

Angel Shuford
Vice President, National Invest in Veterans Week®