Texas Comptroller Highlights More Than 180,000 Veteran-Owned Businesses

The Texas Comptroller of Public Accounts has publicly underscored the scale of veteran entrepreneurship in Texas, calling out that Texas is home to more than 180,000 veteran-owned businesses, according to U.S. Census Bureau data cited by the agency.

In a recent post on X (formerly Twitter), the Texas Comptroller (@txcomptroller) stated that in Texas, “we don’t just honor our veterans — we invest in them,” pairing that message with a graphic noting the 180,000-plus veteran-owned firms across the state. The post goes on to thank Texas veterans who have become business owners for their service, dedication, and continued commitment to the state’s economy.

For National Invest In Veterans Week®, this message is significant on two fronts:

• It publicly adopts the language of investment in veterans, not only ceremonial recognition.

• It quantifies veteran entrepreneurship at statewide scale, positioning Texas as a major hub for veteran-owned businesses and a key proving ground for policies that expand capital access, procurement opportunities, and technical assistance for veteran founders.

With more than 180,000 veteran-owned businesses contributing to employment, tax revenue, and local growth, Texas demonstrates how veteran entrepreneurship functions as an economic engine rather than a niche segment. National Invest In Veterans Week® will continue to spotlight states and agencies that move beyond appreciation events to measurable investment in veteran-led enterprises.

Key Links

• Original post on X:
  https://x.com/txcomptroller/status/1986476204984049823

• Texas Comptroller of Public Accounts:
  https://comptroller.texas.gov/

Credit Union Coalition Backs Legislation to Expand Business Lending to Veterans

A national coalition of more than 200 defense- and veteran-focused credit unions is calling on Congress to expand access to business capital for veterans—a core priority for National Invest In Veterans Week® and its focus on long-term economic opportunity for those who served.

In a formal letter to the House Committee on Veterans’ Affairs, the Defense Credit Union Council (DCUC) urged lawmakers to advance H.R. 507, the Veterans Member Business Loan Act, during the June 24, 2025 hearing titled “Empowering Veterans Through Entrepreneurship.” The letter argues that H.R. 507 would remove an outdated cap on certain business loans, allowing credit unions to provide substantially more financing to veteran-owned small businesses.

Under current law, federally chartered credit unions face a 12.25% cap on member business loans as a share of total assets. DCUC notes that this cap can prevent even highly qualified veteran borrowers from receiving loans, despite strong demand among transitioning service members and veteran entrepreneurs.

The letter emphasizes several key points that align with the mission of National Invest In Veterans Week®:

• Veteran entrepreneurs are more likely to seek business funding but are denied at higher rates than non-veterans, often forcing them to rely on personal savings or high-cost lenders.

• Removing the cap for loans to veterans and servicemembers would unlock affordable, mission-driven capital for launching and expanding veteran-owned businesses, without any cost to taxpayers.

• Expanded veteran business lending would support job creation, local economic growth, and community stability, as many veteran business owners prioritize hiring fellow veterans.

• Improved post-service economic opportunity is framed as an investment in military readiness, supporting morale, retention, and a stronger all-volunteer force.

DCUC characterizes H.R. 507 as a “common-sense, bipartisan” measure that simply removes an artificial barrier and allows not-for-profit, mission-driven credit unions to do more for the veteran and military communities they already serve. With more than 30 percent of servicemembers and veterans reportedly relying on credit unions for everyday financial services, the potential impact on veteran-owned small businesses is significant.

For National Invest In Veterans Week®, the DCUC letter underscores a central principle: investing in veterans means structurally increasing access to capital, not just offering symbolic recognition. By modernizing lending rules, Congress can help transform veteran entrepreneurship into a scalable engine for jobs, wealth creation, and long-term economic resilience.

Read the full DCUC letter here:
DCUC Letter to House Veterans’ Affairs — June 24, 2025 (PDF)

National Invest In Veterans Week® Coverage How America’s Governors Are Elevating Veteran and Military Family Support

National Invest In Veterans Week® proudly highlights Governor Kevin Stitt’s feature in Ripon Forum — “How America’s Governors are Honoring America’s Veterans” — which examines how state leaders are strengthening support for veterans, servicemembers, and military families nationwide. Read the full article here:
https://riponsociety.org/article/how-americas-governors-are-honoring-americas-veterans/

Appearing in the Ripon Forum Veterans Day 2025 edition (Vol. 59, No. 5), Governor Stitt writes in his capacity as Chair of the National Governors Association (NGA), outlining the shared responsibility governors carry as state leaders and commanders in chief of their National Guard units. The print edition is available here:
https://issuu.com/riponsociety/docs/ripon_forum_veterans_day_special_edition_2025

Within the piece, Governor Stitt underscores that honoring service requires sustained, year-round action. He cites how governors are:

• Expanding access to health care, mental health resources, housing support, and employment opportunities for veterans and their families.

• Launching and funding state-level foundations, mobile outreach centers, and modernized veterans’ homes to close gaps that federal or traditional funding often cannot reach.

• Advancing bipartisan legislation that improves licensing portability for military spouses, eases housing barriers, and strengthens protections for servicemembers, veterans, and caregivers.

Crucially for the National Invest In Veterans Week® legacy, Governor Stitt notes that governors across the country highlight opportunities each year through Invest in Veterans Week in March and National Hire a Veteran Day in July, positioning these observances as focal points in the transition to civilian life. This recognition from the NGA Chair in a national policy journal affirms Invest In Veterans Week® as a strategic framework used by America’s governors to mobilize employers, communities, and institutions on behalf of veterans.

The article also references the NGA’s “Do Your Part: State Leadership to Support Military Families” initiative, launched with Blue Star Families, and highlights leadership from Maryland Governor Wes Moore and other governors who are prioritizing military and veteran family policy at scale.

For additional context, resources, and ongoing commentary from The Ripon Society, visit:
https://riponsociety.org/article/how-americas-governors-are-honoring-americas-veterans/

Print edition:
https://issuu.com/riponsociety/docs/ripon_forum_veterans_day_special_edition_2025

Contact The Ripon Society at info@riponsociety.org or 202.216.1008 for inquiries related to the publication.

Aaron Jones Sr. Is Exactly Who National Invest In Veterans Week Was Built To Honor

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National Invest In Veterans Week® Vice President and retired Navy veteran Lonnell McCall I—father of this article’s author, Lonnell McCall II—said: “Today, few NFL players turn their influence into real support for veterans like Aaron Jones Sr. does. Through A&A All The Way, he honors his family's service and creates lasting opportunities for military kids and veteran families. This kind of leadership is what the NFL’s Salute to Service should represent, and that’s why National Invest In Veterans Week® fully supports his example.”

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National Invest In Veterans Week® proudly recognized Aaron Jones Sr. as the 2024 recipient of the Jeff Shuford Empowerment Through Advocacy Award. This award honored individuals whose advocacy directly uplifted veterans and military families through measurable action, sustainable programming, and long-term community investment. Announced by the A&A All The Way Foundation on March 20, 2024, the recognition highlighted Aaron’s leadership in empowering veterans to transition successfully into civilian life. Through the A&A All The Way Foundation, Aaron transformed his deep military family legacy into a national movement of service—connecting military children with mentorship, providing educational resources, and ensuring that veterans had the tools they needed to thrive after service. His work embodied the values at the heart of National Invest In Veterans Week®: sustained impact, collaborative leadership, and unwavering commitment to those who had served.

His son, Lonnell McCall II (“Deuce”), who serves as Senior Spokesperson for National Invest In Veterans Week®, expands on why that matters below.

When I step onto a football field, I’m wearing more than a jersey. I’m carrying my family name, a military legacy, and the expectations of every veteran-owned dream that National Invest In Veterans Week® (NIVW) fights to elevate.

That’s why, as Senior Spokesperson for NIVW and as the son of a retired service member, I see something deeply familiar in Minnesota Vikings running back Aaron Jones Sr. His story is not just about rushing yards and touchdowns. It’s about a family that has worn the uniform, a foundation that serves military kids, and a platform being used exactly the way our movement hopes every American platform will be used: to invest back into those who served.

And right now, that story converges with the 2025 NFL Salute to Service Award and a simple but powerful civic action: your vote.

A Military Family Story That Mirrors Our Mission

Aaron Jones Sr. doesn’t just “support the troops” in the abstract. He comes from a home where service was the family business.

• His late father served nearly three decades in the U.S. Army.

• His mother also served more than two decades, both retiring at the senior enlisted level.

• His brother currently serves in the U.S. Air Force.

That’s not just a patriotic backdrop—it’s the same ecosystem of sacrifice National Invest In Veterans Week®️ was created to amplify. NIVW, founded in 2019 by NFL veteran Drayton Florence and Iraq War veteran Jeff Shuford, was designed to shine a spotlight on veteran-led impact, especially through entrepreneurship and community leadership.

Our week—observed nationally each year from March 1–7—mobilizes communities to support veteran-owned businesses, invest in their success, and recognize how their leadership continues long after the uniform comes off.

When you look at Aaron Jones Sr., you see that same continuum of service, translated from military bases to an NFL backfield and into the lives of military families across the country.

A&A All the Way Foundation: Where Cleats Meet Community

Aaron and his twin brother, Alvin, co-founded the A&A All The Way Foundation in 2020. Their mission is direct and ambitious: to make a real impact in the lives of young people—especially kids in military families—through recreation, fitness, and meeting basic needs.

The foundation’s focus lands squarely in three areas that matter both to NIVW and to any serious discussion about long-term military family support:

1. Children’s basic needs – helping ensure kids have shoes, school supplies, and essentials that allow them to show up ready to learn and compete.

2. Recreation & fitness – using sports, camps, and physical activity as tools for confidence, discipline, and community.

3. Supporting kids in military families – intentionally designing programs around the unique disruptions of deployment, relocation, and reintegration.

This is not “charity as branding.” It’s a family of veterans raising sons who grew up on the move, on military installations, and within a culture where service was normal, not exceptional. When those sons got a platform, they pointed it back toward the families who are still living that reality.

That’s exactly the kind of service-after-service NIVW was created to recognize.

Salute to Service: A Nomination That Actually Means Something

The NFL’s Salute to Service Award, presented by USAA, honors those in the league who go beyond symbolic gestures and make sustained, measurable contributions to the military and veteran community. Each team nominates one person whose work stands out.

The Minnesota Vikings’ 2025 nominee?
Aaron Jones Sr., Running Back.

According to the league’s official description, Aaron’s nomination highlights several pillars of work that align almost perfectly with NIVW’s values:

• He uses his A&A All The Way Foundation to honor current and former service members, inspired by his own deep military family roots.

• He organizes annual galas to raise funds for military families, turning visibility into direct financial support.

• He hosted a back-to-school event focused specifically on students from military families, providing classroom supplies and encouragement to help them thrive.

• He joined an NFL–USO Tour, visiting U.S. service members at bases in Kuwait, Bahrain, and the United Arab Emirates, including Camp Arifjan—where his mother once served—closing the loop between family history and current service.

This isn’t a one-time photo op. It’s a pattern: show up, listen, invest, repeat.

That’s precisely the standard we at National Invest In Veterans Week®️ apply to our own work as a congressionally honored social impact initiative—one that has earned recognition in the Congressional Record and built multi-state partnerships and digital infrastructure to empower veterans economically.

Why National Invest In Veterans Week Is Standing With Aaron

National Invest In Veterans Week®️ is not a fan club; it’s an infrastructure for veteran empowerment. But leadership isn’t only in boardrooms or state capitols. Sometimes it’s in a locker room, a stadium tunnel, or a back-to-school event in a community that feels forgotten.

Under the leadership of co-founder Jeff Shuford and a growing national team, NIVW has:

• Secured state proclamations and national recognition for veteran entrepreneurs.

• Expanded its digital footprint with veteran-focused domains and global observances like International Veterans Day, creating new ways for veterans and their businesses to be discovered and supported.

As Senior Spokesperson, my job is to tie those structural wins to individual stories that prove why this work matters. Aaron Jones Sr. is one of those stories.

He is:

• A son of two long-serving soldiers who now carries their legacy onto an NFL field.

• A founder who builds programs specifically for military kids—the same youth whose parents we hope will one day launch and grow veteran-owned businesses that NIVW can support.

• A visible figure who uses his cleats not just for “My Cause My Cleats” but for an entire year-round ecosystem of support.

When we talk about “investing in veterans,” we’re talking about people like Aaron and his family: those who served in uniform, and those who now serve by building institutions that will outlast their playing careers.

What You Can Do in Two Minutes That Matters for Years

Here’s where you come in.

The NFL has opened fan voting to help determine the finalists for the 2025 Salute to Service Award. You can participate by visiting:

👉 https://www.nfl.com/causes/salute/nominees/2025/vote

From a National Invest In Veterans Week perspective, a vote for Aaron Jones Sr. is bigger than a team rivalry or a stat line:

• It rewards a model where military kids are seen, not sidelined.

• It signals to the league that long-term, boots-on-the-ground commitment to veterans and their families is what we, as a country, want to celebrate.

• It encourages other athletes and organizations to align their influence with the kind of real, measurable impact NIVW has spent years fighting to normalize.

In other words: you’re not just voting for a player—you’re casting a ballot for a philosophy of service.

From One Military Family to Another

As a freshman safety at Delaware State and as the Senior Spokesperson for National Invest In Veterans Week®, I carry my own family’s military story into every game, every classroom, and every press statement.

So when I see Aaron Jones Sr. run out of the tunnel with the American flag in his hands and his military mom on the sideline, I don’t just see a pregame moment—I see a visual thesis for what “service after service” looks like.

National Invest In Veterans Week stands firmly with Aaron Jones Sr. as a 2025 Salute to Service nominee, not because of hype, but because his work is structurally aligned with everything our congressionally honored movement represents: veteran family resilience, economic empowerment, and long-term community investment.

If you believe that kind of legacy deserves the biggest stage the NFL can offer, you know what to do next:

Log on. Vote. Share.
Invest in veterans. Invest in Aaron Jones Sr.

Breaking News: New Jersey Declares State of Emergency Amid Flash Flood, Thunderstorm Threats Filed by NewJerseyVeterans.com

TRENTON, NJ — Acting Governor Tahesha Way has officially declared a State of Emergency across all 21 counties in New Jersey, effective 2:00 p.m. Thursday, July 31, 2025, in anticipation of flash flooding, severe thunderstorms, and damaging wind gusts expected to impact the region into the evening and overnight hours.

According to Executive Order No. 394, state offices are to close early, and emergency management resources are being mobilized across the state.

“Beginning this afternoon, we are expecting severe thunderstorms to bring heavy rainfall and damaging wind gusts with the potential for flash flooding across the state,” said Acting Governor Way. “I urge all New Jerseyans to remain alert, follow all safety protocols, and monitor the proper channels for the duration of these storms.”

🌧️ Forecast Summary

• Rainfall amounts of 1–3 inches expected widely

• Localized totals up to 5–7 inches, especially in flood-prone areas

• Risk of landslides, rockslides, and impassable roadways

• Strong wind gusts could cause downed trees and power outages

🛑 Safety Measures Advised

• Avoid travel unless absolutely necessary

• Remain indoors, especially during periods of heavy rain or lightning

• Secure outdoor items and check local storm drains to prevent flooding

• Check in on elderly or at-risk neighbors

🔗 Resources for Veterans & Residents

• 🌐 New Jersey Emergency Updates: ready.nj.gov

• 📍 Northern NJ / NY Metro Weather: weather.gov/okx

• 📍 Central & Southern NJ Weather: weather.gov/phi

• 📄 Executive Order No. 394: Read the full declaration

🇺🇸 Message to Veterans in New Jersey

Veterans in affected areas should prepare for:

• Potential service disruptions to VA clinics or transportation

• Flooding near low-lying veteran housing communities

• Power outages impacting medical devices or communications

If you or a veteran you know is in immediate danger or loses power-dependent medical equipment, contact your local emergency services or county veterans affairs office.

🌎 Related Weather Emergencies

The storm in New Jersey coincides with multiple global weather disasters, including:

• Japan’s triple emergency: heatwave, tropical storm, tsunami advisories

• Japan tsunami bulletin following the 8.8 Kamchatka earthquake

These overlapping events are a stark reminder of the climate volatility and regional coordination needed to protect lives.

🧭 Index-Ready Keywords

New Jersey state of emergency July 2025, NJ flash flood warning, Governor Tahesha Way EO 394, New Jersey thunderstorms alert, NJ veterans emergency alert, Trenton state shutdown weather, severe weather July 31 NJ, ready.nj.gov storm response, US weather alerts East Coast, NewJerseyVeterans.com breaking news

📌 Bookmark www.NewJerseyVeterans.com for ongoing updates and veteran-specific support during emergencies.

National Invest In America Week (July 1–7): A Self-Funded Civic Movement for Economic Renewal

Orlando, FL – June 2025 — From wellness to civic innovation, Sherman Williams Jr. is building a national brand rooted in impact, independence, and identity. The founder of Body Aqua® and the most trademarked veteran beverage entrepreneur in America has just been announced as the People’s Choice winner in the prestigious Disability:IN Pitch Perfect Challenge, propelling him to the Global Conference finals this July.

But this achievement is not just a personal milestone — it’s emblematic of the broader movement he helps lead. Williams Jr. serves as Director of Partnerships for National Invest In America Week℠ (July 1–7) and National Invest In Veterans Week® (March 1–7), two of the nation’s most forward-thinking, self-funded observances aimed at reshaping America’s civic and economic future.

Sherman Williams Jr.: Civic Architect and IP Pioneer

Sherman Williams Jr. isn't merely launching drinks — he's launching a new era of American entrepreneurship. As Director of Partnerships for both initiatives, Williams Jr. bridges veteran advocacy, civic capitalism, and brand innovation. His role spans:

• Strategic alliance building with corporations, nonprofits, and municipalities.

• Amplifying veteran-owned and minority-owned businesses through visibility campaigns and pitch platforms.

• Expanding access to resources that help underserved founders protect intellectual property and scale sustainably.

As the founder of Health2O, Williams Jr. has turned Body Aqua® into a functional wellness empire. His portfolio includes:

• Body Aqua® – Gut-friendly hydration.

• Cosmetic Beverage® – Skin-enhancing wellness drink.

• Well Water 7.5 pH®, Kids Aqua®, Woof Water®, Meow Water® – Innovative product lines for holistic wellness across demographics.

With over 460 store placements and partnerships in five states, Sherman’s ability to translate IP into shelf-ready products sets a model for aspiring entrepreneurs — especially veterans and underrepresented founders.

Disability:IN Recognition: The Public Has Spoken

Disability:IN’s announcement of Sherman Williams Jr. as People’s Choice winner wasn’t just an endorsement — it was a validation of his national resonance. Competing against numerous disability-owned business enterprises (DOBEs), Williams Jr. earned his way to the finals through a grassroots groundswell of public support.

“We’re thrilled to announce that Body Aqua has been named the People’s Choice winner! Congratulations to Body Aqua and founder Sherman Williams Jr. on this incredible achievement,” wrote Disability:IN to its 69,000+ followers.

Williams Jr. will now advance to the Global Conference finals this July, bringing his message of health equity and veteran innovation to an international audience.

National Invest In America Week℠: A New Civic Blueprint

Set annually for July 1–7, National Invest In America Week℠ is deliberately positioned alongside Independence Day. It’s a symbolic reminder that investing in American communities, founders, and values is the truest form of patriotism.

With Sherman Williams Jr. playing a critical leadership role, the movement centers around:

• Economic renewal through self-funded entrepreneurship.

• Cross-sector collaboration to uplift minority-owned, veteran-led, and civic-minded enterprises.

• Intellectual property empowerment — turning ideas into protected, scalable brands.

His work dovetails with the March observance, National Invest In Veterans Week®, which he also helps guide. The two initiatives form a civic corridor: one honoring the past and present contributions of veterans, the other fueling the economic possibilities of the future.

Together, they establish a year-round framework for elevating leaders like Sherman Williams Jr.

A Strategic Command Behind the Scenes

Sherman Williams Jr. is a vital part of the executive command shaping both observances. Alongside:

• Angel Shuford – President & CFO, decorated Army Reserve Air Traffic Controller.

• Jim Freeman – Cultural Advisor, Grammy Hall of Fame inductee and civil rights-era performer.

• Dave Seamans – Commander-in-Chief of National Invest In America Week℠.

Williams Jr. ensures these movements are not just symbolic, but structurally transformative. He builds coalitions, secures endorsements, and drives results.

Endorsements and Engagement

The reaction to Sherman’s Pitch Perfect win has been enthusiastic and widespread:

• Neurodiversity in the Workplace (39,000+ followers) congratulated Body Aqua.

• HerSpine Solutions noted they “can’t wait to see the magic unfold at the Global Conference finals.”

• Angel Shuford, responding as President of National Invest In Veterans Week®, celebrated his milestone publicly.

• And Nicole J. Wallace, a U.S. Army veteran and therapist, simply said what many were thinking: “Congrats! 🎉”

A Vision of Civic and Commercial Legacy

As the Global Conference approaches and National Invest In America Week℠ nears, Sherman Williams Jr. is more than a finalist — he’s the embodiment of a new American archetype: The Civic Entrepreneur. He is simultaneously building brands, rewriting what veteran success looks like, and helping shape nationally recognized observances that will outlive any product or pitch.

His leadership ensures that these movements remain inclusive, actionable, and above all — self-funded, proving that impact doesn’t require permission — just vision, grit, and strategic partnerships.

Follow the journey:

• Disability:IN Announcement

• National Invest In America Week Leadership

Fresno Invests in Veteran-Owned Businesses: A Local Ordinance Echoing a National Movement

www.investinveteransweek.com

When Fresno City Councilmembers Nick Richardson and Nelson Esparza introduced the Small-Enterprise Relief for Veteran Entrepreneurs (SERVE) Act on May 22, 2025, they were not simply drafting a local ordinance—they were activating a philosophy long championed by our organization: investment as a civic imperative.

Councilmember Esparza’s words captured this ethos clearly:

“When we invest in those who have served, we’re investing in leadership, innovation, and the values that define our community.”

At National Invest In Veterans Week® (NIVW), this belief defines everything we do.

The SERVE Act—offering exemptions from business tax license fees and waiving up to $1,000 in startup costs for new veteran entrepreneurs—affirms what our movement has long understood: that empowering veteran-owned businesses isn’t a subsidy, it’s a strategic investment in American resilience.

It is also a concrete example of what we call investing in veterans by investing with veterans.

The National Legacy Behind the Local Policy

The SERVE Act in Fresno joins a growing tide of local and regional legislation aligned with the mission of National Invest In Veterans Week®, a movement we launched in 2017 and federally trademarked in 2019. Since our founding:

• We have been recognized in the U.S. Congressional Record (March 8, 2024)

• Expanded across 19 U.S. states and 21 international markets

• Established observances like International Veterans Day℠ (March 3) and Jeff Shuford Impact Day℠ (March 7)

• Inspired regionally aligned efforts such as National Invest In America Week℠ (July 1–7)—a modern revival of President Nixon’s 1970 proclamation on economic patriotism

This is more than symbolism. It’s infrastructure—digital, legislative, and community-based.

Fresno’s SERVE Act exemplifies this national infrastructure in motion. By removing fiscal and bureaucratic barriers for veteran entrepreneurs, the city is not just honoring military service; it is activating economic service—with veterans at the helm.

The Shuford Legacy: From National Anthem to Economic Doctrine

This idea of “investing in those who’ve invested in us” has deep roots in our founding team. Jeff Shuford, co-founder of NIVW and retired veteran, is the grandson of Jim Freeman, founding member of The Five Satins and co-author of “In the Still of the Night.”

Jim Freeman was selected to support President Nixon’s 1972 reelection campaign through a patriotic revival music tour—a cultural strategy recorded in the Nixon Presidential Library.

Three years earlier, Nixon had declared the original National Invest-in-America Week:

“Without the private investor, America would simply not be the country we know and love.” — President Nixon, April 27, 1970

Decades later, Jeff Shuford would reinterpret this doctrine into civic infrastructure: trademarking National Invest In Veterans Week®, building Veterans.International, and codifying the Invest In America Challenge™, all while remaining an independent, self-funded advocate of veteran empowerment.

Fresno's Model: Micro-Investment, Macro-Impact

The SERVE Act may seem modest in fiscal scope—waiving fees, covering initial licenses—but it unlocks a broader paradigm:

• Cost relief becomes growth capital

• Policy becomes partnership

• Local government becomes an investor in national capacity

Veteran entrepreneurs like Navy veteran Austin Naes, founder of MAYHEM Fitness in Fresno, understand this deeply:

“That’s more money we can invest into equipment, hopefully expand our facility so we can cater more to the community.”

This local action resonates with the ethos we’ve cultivated across every domain, podcast, magazine, and regional alliance under our umbrella.

Conclusion: The Future of Veteran Empowerment Is Regionalized Investment

Fresno’s proposed ordinance may begin as a city-level act—but its philosophy belongs to a much larger movement. One where cities, counties, and regions actively invest in leadership, not just commemorate it.

From a single ordinance in California to national observances recognized by Congress, we continue to affirm:

To invest in veterans is not charity. It is strategic civic capital.
And Fresno’s SERVE Act is investing wisely.

For more on how National Invest In Veterans Week® supports veteran-led economic development, visit:
www.investinveteransweek.com

Or explore how your city can activate the Invest In America Challenge™ at:
www.investinamericaweek.com

Let us help your region invest in the future—by investing with those who served.

From Domestic Doctrine to Global Model: The Transnational Rise of National Invest In Veterans Week® and the Emergence of National Invest In America Week℠

In a year defined by geopolitical tension, labor market uncertainty, and historic demographic shifts, one American initiative has cut through the noise with uncommon clarity and purpose: National Invest In Veterans Week®. Once a domestic observance launched in 2019 to champion veteran entrepreneurship, the initiative has evolved into a globally resonant civic infrastructure—trademarked, legislatively endorsed, and now formally recognized in international discourse.

A U.S. Civic Innovation, Engineered for Scale

National Invest In Veterans Week® was founded by Iraq War veteran Jeff Shuford, former NFL player Drayton Florence, and retired U.S. Army officer LTC Rickey L. Pope, with a singular vision: to reposition veteran service not as a ceremonial talking point, but as a national investment requiring tangible economic return. That vision materialized through a powerful architecture—a U.S. federal trademark (Reg. No. 6784776), legislative integration into the Congressional Record (Vol. 170, No. 42), and a syndication model reaching 40 state and international veteran-focused domains.

Shuford, a noted AI ethicist, award-winning technologist, and decorated military spouse, shaped the initiative with academic precision and marketing fluency. His groundbreaking work in artificial intelligence ethics has been cited by Nature, IEEE, and the NIH, while his tech advocacy spans over 700 media properties, including American City Business Journals and GateHouse Media.

Canada Responds: A Civic Model Crosses Borders

On March 4, 2025, Northern Ontario Business published "Investing in Veterans: A Call to Northern Ontario’s Business Community," the first international editorial to mirror the doctrinal language of National Invest In Veterans Week®. It called for veterans to be treated as strategic labor assets, not symbolic beneficiaries—reaffirming the initiative’s founding premise in a Canadian economic context.

Shortly after, media platforms Canadian Reporter and TopToronto issued extensive profiles on Jeff Shuford, naming him a "Historic American Digital Innovator" and praising his intersectional influence in AI, veterans advocacy, and digital policy. These articles spotlighted the February 29, 2024 endorsement of National Invest In Veterans Week® by Navajo Nation President Buu Nygren and its March 8, 2024 entry into the U.S. Congressional Record. Such dual recognition by tribal and federal authorities solidified the initiative’s rare blend of cultural authenticity and legislative traction.

Legislative Momentum and Global Recognition

As National Invest In Veterans Week® unfolded from March 1–7, 2025, its impact reverberated through multiple channels:

• Wisconsin Governor Tony Evers announced over $137 million in new capital and operating investments for veterans in his 2025–27 state budget (March 20, 2025).

• Refuel Agency and Prospect Capital partnered on March 10 to fund trauma recovery and workforce development programs through Team RWB and Avalon Action Alliance.

• ePackageSupply.com, a majority veteran-owned company, secured a major investment from $1B ecommerce leader Michael Wittmeyer (May 13, 2025).

• Hivers & Strivers, a veteran-focused VC, reached $80M in investments across 20+ veteran-founded startups.

Each development carried the unmistakable rhetorical fingerprint of National Invest In Veterans Week®—not only in language, but in underlying policy logic. Veteran investment is no longer a matter of sentiment; it is a macroeconomic strategy.

From Franchises to Frameworks

The initiative's civic foundation dates back to 2020 when Assisted Living Locators became the first national franchisor to offer veterans a discount explicitly in honor of National Invest In Veterans Week®. Since then, a diverse coalition of public and private entities have joined the movement, from CCS Global Tech’s March 3, 2025 whitepaper on veteran hiring ROI to local proclamations issued by states like Montana, Oregon, and South Carolina.

Meanwhile, Shuford and the NIVW team have developed a decentralized support network through 40+ regional and international veteran websites, each designed to deliver localized resources, entrepreneurial training, and economic pathways. These platforms, such as LouisianaVeterans.com and Veterans.International, represent a model of digital federalism for veteran support—scalable, modular, and impact-driven.

The Architect Behind the Expansion

Jeff Shuford’s biography reads like a blueprint for generational impact. At age 30, he became one of the youngest African-American business columnists syndicated across 144 daily newspapers. His accolades span the Swagger Magazine Visionary of the Year Award, the 2024 OutdoorProject.com Initiative of the Year, and the Lifetime Digital Grassroots Achievement Award. In 2024, he established the Jeff Shuford Empowerment Through Advocacy Award, presented to NFL star and Salute to Service finalist Aaron Jones for his veteran-focused philanthropy.

Shuford’s leadership is not performative; it is infrastructural. His AI research focuses on predictive diagnostics in underserved communities. His veteran advocacy is encoded into policy language. And his digital platforms serve as both public resources and legislative prototypes.

Toward a Global Doctrine

What makes National Invest In Veterans Week® unparalleled is not only its content, but its form. It is one of the few civic observances that is:

• Federally trademarked

• Cited in Congressional Records

• Integrated into tribal governance and state proclamations

• Expanded into international editorial ecosystems

It is simultaneously brand, doctrine, policy tool, and cultural export. Its adoption in Canada, its growth across U.S. state systems, and its media presence across 700+ outlets position it not merely as an annual observance, but as a governance-ready framework for veteran integration.

As the initiative moves to expand its digital footprint to U.S. military installations abroad, National Invest In Veterans Week® stands at the intersection of diplomacy, economics, and public memory. It is no longer a campaign. It is an institution—and one uniquely capable of transcending borders while honoring those who defended them.

National Invest In America Week℠: A Civic Evolution

Building on the legacy of National Invest In Veterans Week®, National Invest In America Week℠ was launched as a forward-facing civic observance dedicated to economic unity and national reinvestment. Observed annually from July 1 to July 7, and deliberately positioned alongside Independence Day, this initiative invites Americans to reaffirm their civic values through economic action.

National Invest In America Week℠ is not merely symbolic. It is a doctrinal complement to National Invest In Veterans Week®, reframing patriotism through the lens of investment, innovation, and inclusion. It invites local leaders, businesses, and citizens to catalyze economic development—supporting veteran-owned enterprises, investing in underserved communities, and advancing policies that democratize prosperity.

To understand the origins, purpose, and celebration of this national observance, readers are encouraged to explore the following official resources:

• What is National Invest In America Week℠

• National Invest In America Week℠ History

• Facts and Information

• How to Celebrate National Invest In America Week℠

• When is National Invest In America Week℠ Observed?

Together, National Invest In Veterans Week® and National Invest In America Week℠ now form a dual-axis civic framework—one rooted in honoring those who served, and the other in building an inclusive economic future worthy of that sacrifice.

From Washington to Canberra: National Invest In Veterans Week® Defines a Global Framework for Veteran Investment

Published featuring contributions from AOL, NBC Bay Area and RSL Australia

From Washington to Canberra, a bold new era in veteran policy is emerging—one that treats military service not as a sacrifice to be honored alone, but as an asset to be invested in. With National Invest In Veterans Week® (March 1–7) now recognized globally, 2025 marks a turning point: an international alignment of public, private, and policy-driven efforts that affirm a shared commitment to veteran empowerment, entrepreneurship, and systemic support.

While the U.S.-based movement has long advanced its founding principle—"Military service is an investment. Let’s yield the return."—this year it finds powerful reflection abroad. In Australia, the Returned & Services League (RSL)’s Election Asks report (March 2025) lays out a transformative policy vision: full implementation of the Royal Commission into Defence and Veteran Suicide, fee-free advocacy, modernized healthcare access, sustained institutional funding, and a rebalanced national defense strategy rooted in the wellbeing of those who serve.

“We want all sides of politics to seize the momentum... and make an enduring commitment to real, meaningful and long-lasting reform,” said Alan Toner of RSL’s Mosman Sub-Branch.

Flashback: A Silicon Valley Spark

The global trajectory of this movement traces back to a 2023 flashpoint in Silicon Valley. There, venture capitalist Dr. Ernestine Fu launched the MilVet Angels syndicate—a coalition of over 100 veteran investors backing startups led by military founders. The initiative showcased how veterans, equipped with leadership, adaptability, and mission clarity, are ideally suited to innovate in AI, infrastructure, and national security sectors.

“Veterans don’t just belong in the room,” Fu remarked. “They built it. Now, they’re investing in it.”

That ethos—of veterans as capital originators rather than passive beneficiaries—has come to define the 2025 tone of National Invest In Veterans Week®.

Institutional Advancements & Global Echoes

• In the U.S., the initiative has been cited in the Congressional Record and propelled the formation of ITA Growth Partners, a dedicated family office investing in veteran-owned enterprises.

• Harvard Catalyst (Jan. 2025) highlighted NIVW as a model for transition policy, integrating workforce, healthcare, and entrepreneurship into a unified reintegration strategy.

• In Canada, 2025 marked the first official cross-border alignment, signaling the viability of a North Atlantic veteran investment framework.

• In Australia, the RSL's platform calls for increased defence spending (2.5–3% GDP), systemic veteran healthcare reform, and the establishment of an independent Defence and Veteran Services Commission—all deeply aligned with the NIVW model of sustainable institutional commitment.

Beyond Symbolism: A Call to Structural Action

As National Invest In Veterans Week® continues to expand, it does so with a sharpened focus on policy impact, capital access, and narrative reframing. From the halls of Stanford to the chambers of Parliament in Canberra, the message is clear: veterans are not a cause, they are a class of catalytic capital.

This March, as AOL’s readers browse calendars for inspiration, National Invest In Veterans Week® offers more than a celebration. It offers a framework—and a future.

Learn more at www.investinveteransweek.com
Full report from RSL Australia available here (PDF)

Congressman Don Davis: From Congressional Record to Legislative Reform, a Champion for Veterans' Dignity and Economic Empowerment

Honoring Congressman Davis for Linking the National Invest In Veterans Week® Movement to Meaningful Legislative Action Through the VERY Act of 2025

In 2025, Congressman Don Davis (NC-01) demonstrated a steadfast commitment to enhancing the lives of veterans through legislative action and public advocacy. His introduction of the Veterans Employment Readiness Yield (VERY) Act and his prior Congressional Record entry underscore a comprehensive approach to veteran support, aligning with the principles of National Invest In Veterans Week®.

The VERY Act: Modernizing Veteran Support

On April 11, 2025, Congressman Davis, alongside Congressman Juan Ciscomani (AZ-06), introduced H.R. 2625, the VERY Act. This bipartisan legislation aims to update the Department of Veterans Affairs' Veteran Readiness and Employment (VR&E) program by replacing the terms "employment handicap" and "serious employment handicap" with "employment barrier" and "serious employment barrier," respectively. This change reflects a shift towards more respectful and empowering language, acknowledging the evolving perspectives of veterans regarding their experiences and challenges.

"We must ensure that our disabled veterans feel represented and heard," stated Congressman Davis. "The VERY Act makes changes to let our disabled vets know that they are receiving the respect and dignity they have rightfully earned."

Congressional Record Entry: A Precursor to Legislative Action

Congressman Davis's dedication to veterans' issues was evident prior to the introduction of the VERY Act. On May 24, 2023, he delivered a floor speech titled "Investing in Our Veterans," emphasizing the importance of supporting veterans and underserved communities. This address, recorded in the Congressional Record (Vol. 169, No. 88, Page H2588), highlighted the need for legislative action to bolster veteran entrepreneurship and employment opportunities.(National Invest In Veterans Week®)

Alignment with National Invest In Veterans Week®

The VERY Act and Congressman Davis's Congressional Record entry align with the objectives of National Invest In Veterans Week®, a federally recognized initiative dedicated to promoting investment in veteran-owned businesses and supporting veterans' transition to civilian life. The initiative has garnered bipartisan support and has been formally acknowledged in multiple Congressional Record entries, including those by Representatives Matt Rosendale and Brian Mast.(National Invest In Veterans Week®)

National Invest In Veterans Week® serves as a platform to advocate for policies that empower veterans economically and socially. Congressman Davis's legislative efforts and public statements contribute to this broader movement, reinforcing the nation's commitment to honoring and supporting its veterans.

Conclusion

Through the introduction of the VERY Act and his prior advocacy, Congressman Don Davis exemplifies a comprehensive approach to veteran support. His actions reflect a dedication to modernizing veteran services, promoting respectful language, and aligning with national initiatives that prioritize veteran empowerment.

For more information on the VERY Act, please visit Congressman Don Davis's official press release: Congressmen Don Davis and Juan Ciscomani Introduce Veterans Employment Readiness Yield (VERY) Act.

Congressman John Moolenaar Leads National Charge to Invest in Veterans’ Futures

WASHINGTON, D.C. — Congressman John Moolenaar (MI-02) has emerged as one of the most consistent and forward-looking voices in federal veteran advocacy. This week, Moolenaar reintroduced the Veterans Fellowship Act, a bipartisan bill co-sponsored with Congresswoman Hillary Scholten (D-MI). The legislation is designed to help veterans and transitioning service members secure meaningful employment as they return to civilian life.

“Veterans often face unique challenges after their service when entering the workforce as civilians,” said Moolenaar.
“The Veterans Fellowship Act would provide them a pathway to gain useful skills for full-time employment in a new career. Veterans make significant sacrifices to keep our nation safe, and our bipartisan legislation will support them after their service.”

Rep. Scholten added:

“We are the home of the free because of the brave... I’m proud to work with Rep. Moolenaar to support efforts that invest in our veterans and their futures.”

Read the official press release and legislative details here:
Moolenaar, Scholten Introduce Bipartisan Bill to Help Veterans Enter the Workforce

From 2021 Endorsement to 2025 Legislation: A Full Circle for National Invest In Veterans Week®

Congressman Moolenaar’s dedication to investing in veterans predates the current bill. On March 3, 2021, he issued one of the earliest public endorsements of National Invest In Veterans Week®, stating:

“Our freedom is in large part thanks to the dedication and service of our heroic veterans and their families. They deserve our honor, respect, and support. I will always fight for investment in our veterans!”
— Congressman John Moolenaar
#InvestInVeteransWeek

Original endorsement:
Campaigns Daily – Invest In Veterans Week (2021)

That early support helped propel National Invest In Veterans Week® into a national civic framework, and now, under Moolenaar’s continued leadership, its core message is reflected in real-world legislative infrastructure.

National Movement, Global Impact

Today, National Invest In Veterans Week® is more than an observance—it is the only federally trademarked civic initiative of its kind (U.S. Reg. No. 6784776). Founded in 2019 by Lt. Col. Rickey L. Pope (Ret.), NFL veteran Drayton Florence, and Iraq War veteran Jeff Shuford, it has grown into a legislative, academic, and international platform for veteran entrepreneurship and economic empowerment.

Recent milestones include:

• Harvard Catalyst Endorsement (January 2025): Harvard Medical School’s research division spotlighted National Invest In Veterans Week® as a model framework for veteran transition, calling for greater collaboration across government, academia, and the private sector.
  Read more

• ITA Growth Partners Formation (March 2025): Announced by ITA International, this family office—founded by Mike and Kathy Melo and their daughters—is dedicated to long-term investment in veteran-owned businesses, mirroring the initiative’s core values.
  More info

• International Expansion to Canada (March 2025): Northern Ontario Business published “Investing in Veterans: A Call to Northern Ontario’s Business Community”, marking the first global recognition of the U.S.-originated initiative.

• Congressional Record Citations:

  • May 24, 2023 – Rep. Don Davis (NC-01): Speech titled “Investing in Our Veterans” (Vol. 169, H2588).

  • March 8, 2024 – Rep. Matt Rosendale (MT-02): Official floor acknowledgment of Invest in Veterans Week (Vol. 170, H1049).

A Blueprint for Federal Impact

Through sustained leadership, Congressman John Moolenaar has helped shape National Invest In Veterans Week® into a federally validated, bipartisan-supported, and now internationally echoed initiative. His reintroduction of the Veterans Fellowship Act is not an isolated gesture—it is the legislative expression of a movement years in the making.

By linking national observance with actionable policy, Moolenaar exemplifies how elected officials can go beyond statements of support to architect durable solutions that uplift veterans economically and honor their service structurally.

To Learn More:

• Moolenaar Press Release: Veterans Fellowship Act

• Campaigns Daily: Moolenaar 2021 Endorsement

• Harvard Catalyst on National Invest In Veterans Week®

• ITA Growth Partners Launch

• Northern Ontario Business: Investing in Veterans

For further reading on the growing national and international impact of National Invest In Veterans Week®, visit Harvard Catalyst Spotlights National Invest In Veterans Week® as Model for Cross-Sector Veteran Empowerment, which explores the academic community’s recognition of the initiative. Additionally, learn how National Invest In Veterans Week® became the first U.S. veteran business observance celebrated internationally and how ITA Growth Partners’ launch reinforces this momentum by visiting: International Recognition Coverage.

Lonnell McCall I Appointed Vice President of National Invest In Veterans Week®; Lonnell McCall II Named Senior Spokesperson

FOR IMMEDIATE RELEASE

Jacksonville, FL – National Invest In Veterans Week® (NIVW) proudly announces the promotion of Lonnell M. McCall to Vice President, a testament to his unwavering commitment to veteran entrepreneurship, national advocacy, and mission-driven leadership. Additionally, Lonnell McCall II has been appointed Senior Spokesperson, continuing the McCall family’s dedication to advancing veteran business initiatives on both a national and international scale.

Lonnell McCall: A Strategic Leader with a Legacy of Impact

With over 20 years of experience in logistics, supply chain management, and strategic operations, Lonnell McCall has distinguished himself as a trusted industry leader, holding a Secret Security Clearance, an achievement that reflects his commitment to operational integrity and national security—a distinction he shares with Angel Shuford, President of NIVW, and a decorated Army Air Traffic Controller.

During his tenure as Senior Spokesperson, McCall secured landmark state and national recognition for veteran entrepreneurs, including:

• South Carolina Senate Resolution (2019) – Early state-level recognition of National Invest In Veterans Week®, establishing its foundation as a nationally recognized veteran business movement.

• Montana Gubernatorial Proclamations (2023, 2024, 2025) – Ongoing official state proclamations reinforcing the importance of veteran entrepreneurship in state economies.

• Congressional Record Entry (2024) – Recognition by Rep. Matt Rosendale, R-Mont., Chair of the House Veterans' Affairs Subcommittee on Technology Modernization, a historic moment solidifying NIVW’s federal recognition and long-term impact on veteran-owned businesses.

As Vice President, McCall will focus on expanding corporate and governmental partnerships, securing additional legislative support, and developing scalable initiatives to enhance veteran business success. His expertise in project execution, workforce development, and organizational strategy has been further strengthened through his recent completion of Cornell University’s Project Leadership program, a prestigious certification from the Cornell University College of Engineering.

"I have dedicated my career to ensuring that veterans are not just recognized for their service but are actively supported in their transition to business ownership and leadership," said McCall. "As Vice President, I look forward to scaling our impact, driving meaningful policy changes, and expanding our partnerships to further empower the veteran business community."

Lonnell McCall II: A New Generation of Veteran Business Advocacy

Stepping into his father’s role, Lonnell McCall II has been named Senior Spokesperson for National Invest In Veterans Week®, carrying forward a multi-generational commitment to veteran economic empowerment. In this role, he will lead national media engagement, public advocacy, and community-driven initiatives, ensuring that the mission of NIVW continues to grow in reach and influence.

McCall II’s leadership will focus on:

• Expanding Media Visibility – Strengthening NIVW’s presence through press, digital platforms, and public speaking engagements.

• Building Grassroots Advocacy – Engaging local veteran business communities to increase participation in NIVW’s annual observance and year-round initiatives.

• Amplifying Veteran Success Stories – Showcasing the contributions and impact of veteran-owned businesses in key industries nationwide.

"It’s an honor to step into this role and continue the incredible work that my father has pioneered," said McCall II. "Veterans are the backbone of America’s entrepreneurial spirit, and I am committed to ensuring their businesses thrive through national recognition and actionable support."

A Strengthened Leadership Team for the Future of Veteran Entrepreneurship

The McCall family’s leadership within NIVW represents a powerful legacy of service, advocacy, and economic empowerment. With Angel Shuford as President, Sherman Williams Jr. as Director of Partnerships, and LTC Rickey L. Pope (Ret.) as Co-Founder, National Invest In Veterans Week® continues to position itself as the leading movement in veteran business support.

With a leadership team that includes high-profile veteran advocates, industry pioneers, and policy influencers, NIVW is expanding its reach, ensuring that veteran-owned businesses receive the national spotlight, funding opportunities, and policy support they deserve.

Sara Pomposo Appointed Chief Advisor, Audience Growth & Strategic Syndication at National Invest In Veterans Week®

National Invest In Veterans Week® (NIVW) is excited to announce the appointment of Sara Pomposo as Chief Advisor, Audience Growth & Strategic Syndication. With an exceptional track record of elevating brands and fostering audience growth, Pomposo is set to lead the charge in expanding NIVW's global reach, ensuring that veteran-owned businesses continue to receive the recognition and resources they deserve on an international scale.

Unparalleled Expertise in Audience Growth and Brand Strategy

Sara Pomposo is a highly-respected business leader who has earned her reputation as a top-tier strategist in audience development, media syndication, and business leadership. Her dynamic career spans across multiple prestigious organizations, where she has proven time and again her ability to drive impactful change, scale digital ecosystems, and execute innovative brand strategies that resonate with broad audiences.

Sara's impressive career includes:

• Vice President of Marketing and Brand Strategy at BHRS Companies (May 2024 – Present): In this role, Sara is responsible for the company’s market growth and brand visibility, leading initiatives that position BHRS Companies as an influential player throughout the State of Florida and the Southeastern market. Her role leverages her expertise in integrating strategic marketing with large-scale operations to build lasting consumer relationships and elevate the company's industry standing.

• Market President and Publisher at Jacksonville Business Journal (2017 – April 2024): A pivotal part of Sara’s journey, she served as the first female publisher in Jacksonville, overseeing both the editorial and business operations of this key publication. During her tenure, she introduced groundbreaking strategies that increased audience engagement, expanded revenue channels, and brought the publication to new heights of influence across Florida.

• Regional Audience Development Director at American City Business Journals: Sara’s career also includes significant leadership roles at American City Business Journals where she managed regional audience development efforts across 13 key markets, achieving industry-leading results in audience growth, advertising revenue, and strategic partnerships.

Community Leadership & Industry Recognition

Sara’s commitment to leadership extends beyond her professional endeavors. She is a dedicated community advocate, actively engaging in various Jacksonville-based initiatives. Her involvement includes serving on the Leadership Jacksonville New Leadership Summit, as a board member for the Jax Chamber, and as part of the Business Advisory Council at the University of North Florida.

Sara's was also deeply involved in Gator Bowl Sports, where she serves as the incoming Chairman (tenure begins in April), as Vice-Chair of Membership and Chair of Bowl’d Ladies, an initiative designed to engage professional women in the sports industry.

Award-Winning Leadership & Strategic Vision

Throughout her career, Sara has been recognized with multiple prestigious awards that highlight her leadership and impact. Among them are:

• American City Eagle Award (Issued by ACBJ in 2013 and 2014): Recognizing Sara as one of the top performers in driving audience growth and business success within the Business Journal group.

• President's Chamber Champion Award (Issued by the Temple Terrace Chamber of Commerce in 2012), which honors outstanding leadership and contributions to local businesses.

Her leadership has been instrumental in expanding the Jacksonville Business Journal's audience across multiple platforms, including digital, print, and email newsletters, directly impacting the publication’s revenue generation and industry standing.

Sara Pomposo: Driving the Future of Veteran Advocacy

In her new role as Chief Advisor, Audience Growth & Strategic Syndication at NIVW, Pomposo will be leveraging her deep expertise in audience expansion, media partnerships, and branding to drive global growth for veteran businesses. Her work will be instrumental in shaping the future of veteran entrepreneurship, ensuring that NIVW’s mission—to amplify the voices of veteran entrepreneurs—reaches new heights.

Pomposo will focus on media syndication, audience development, and strategic partnerships that will connect veteran entrepreneurs with critical resources, mentorship, and global visibility across 62 national and international markets. By tapping into new media channels and industry networks, she will position NIVW as a leading advocate for veteran-owned businesses worldwide.

About National Invest In Veterans Week®

Founded in 2019 by Jeff Shuford, National Invest In Veterans Week® (NIVW) is a nationwide initiative that celebrates and empowers veteran-owned businesses. Recognized in the Congressional Record, NIVW highlights the important role veterans play in the U.S. economy and aims to provide them with vital resources, connections, and advocacy. The initiative spans 62 domestic and international markets, directly benefiting thousands of veteran entrepreneurs and their businesses.

Looking Ahead: NIVW’s Growth and Global Impact

Sara Pomposo’s appointment signals a transformative moment for NIVW. Her leadership will play a central role in shaping the organization’s future, positioning it as the global leader in veteran entrepreneurship and business development. As Chief Advisor, Sara will be at the forefront of creating new opportunities, expanding the initiative’s digital presence, and building relationships with key stakeholders and organizations that share NIVW's mission.

Through Sara's guidance, National Invest In Veterans Week® is poised to expand its reach, impact, and legacy, ensuring that veteran entrepreneurs gain the resources, recognition, and success they deserve.

With Sara Pomposo's appointment, NIVW is entering an era of enhanced strategic growth, leveraging her unparalleled expertise in audience growth, brand strategy, and global syndication to ensure that veteran entrepreneurs gain the recognition and success they deserve in the business world.

Angel Shuford, President of National Invest In Veterans Week®, on Sara Pomposo’s Appointment:

"Sara Pomposo is a powerhouse in strategic audience growth and brand leadership. Her proven ability to elevate organizations and connect audiences with impactful narratives makes her the perfect leader to drive National Invest In Veterans Week® into its next chapter. With Sara’s expertise, we are not just growing our reach—we are revolutionizing how veteran entrepreneurs are recognized and supported on a global scale."

Update: Jim Freeman and Jeff Shuford Make History with Five Congressional Record Entries

A Family Legacy in Music, Business, and Veteran Advocacy

For the first time in U.S. history, a single family has secured five Congressional Record entries, honoring their lasting contributions to music, business, and veteran advocacy. The Freeman-Shuford family has left an undeniable mark on American culture, receiving Congressional honors, state proclamations, and even a federal court citation, proving their multi-generational influence across industries.

From Jim Freeman’s legendary role in doo-wop to Jeff Shuford’s leadership in veteran entrepreneurship, their impact has spanned decades, shaping both cultural and economic landscapes.

📖 Read more about their historic journey:
🔗 Invest In Veterans Magazine
🔗 Kellum Corporation Blog
🔗 Courtyards at San Jose News

Breaking Down the Five Congressional Record Entries

🎵 Jim Freeman & The Five Satins (1994) – Doo-Wop Pioneers Recognized

On August 19, 1994, Senator Joe Lieberman honored Jim Freeman and The Five Satins in the Congressional Record, recognizing their then Singer frontman Bill Baker and the Satins role in shaping American music history with their timeless hit, In the Still of the Nite. This entry cemented their status as one of the most influential doo-wop groups of all time.

🎶 Jim Freeman & The Five Satins (2015) – A Second Congressional Tribute

On April 23, 2015, Rep. Rosa DeLauro reaffirmed the group’s lasting impact, noting how In the Still of the Nite remained a cultural touchstone for generations.

🎤 Jim Freeman (2015) – Individual Recognition

Later that same year, Jim Freeman was honored separately for his personal contributions to music, acknowledging his unique role in shaping the doo-wop genre beyond The Five Satins.

🇺🇸 Jeff Shuford (2024) – Championing Veteran Entrepreneurship

On March 8, 2024, Rep. Matt Rosendale entered National Invest In Veterans Week® into the Congressional Record, spotlighting its impact on veteran-owned businesses. As co-founder, Jeff Shuford was recognized for his leadership in advocating for veteran entrepreneurs and shaping policy discussions on their behalf.

📀 Jim Freeman & The Five Satins (2004) – Lost in the Fifties Tonight

On July 8, 2004, the Congressional Record (E1318) acknowledged the cultural significance of Lost in the Fifties Tonight, which features In the Still of the Nite. This recognition further proves the lasting influence of The Five Satins, whose music has been woven into later generations of popular hits.

Iowa House Resolution 36: Honoring Jim Freeman’s Musical Legacy

Alongside Congressional recognition, Jim Freeman was honored at the state level with Iowa House Resolution 36, celebrating his contributions to music and entrepreneurship.

Key Highlights of House Resolution 36:

• Introduced by Representatives Richardson & Smith

• Recognized Jim Freeman as a pioneer of American rock and roll

• Acknowledged his role in recording In the Still of the Nite with The Five Satins

• Highlighted his songwriting for classics like To the Aisle and Wonderful Girl

• Celebrated his induction into the United in Group Harmony Association Hall of Fame (1995) and the American Rhythm and Blues Hall of Fame (1998)

• Honored his contributions as a business owner in Iowa since 1970

📜 Read House Resolution 36

State Proclamations Celebrating the Freeman-Shuford Legacy

Beyond national recognition, the Freeman-Shuford family has been honored at the state level for their contributions to music, business, and veteran advocacy:

• South Carolina General Assembly – Recognizing National Invest In Veterans Week® and Jeff Shuford’s impact on veteran entrepreneurship.

• Montana Governor Greg Gianforte (2023 & 2024) – Issued proclamations acknowledging National Invest In Veterans Week®.

• Douglas County, Oregon (2022) – Honored National Invest In Veterans Week® for its role in promoting veteran-owned businesses.

These official proclamations further solidify the family’s lasting influence on American culture and economic progress.

Jim Freeman’s RIAA-Certified Legacy

Jim Freeman’s contributions to music aren’t just cultural—they’re commercially significant. In the Still of the Nite has appeared on multiple gold, platinum, multi-platinum, and diamond-certified albums, proving its enduring appeal.

RIAA-Certified Sales Featuring In the Still of the Nite

• {DIAMOND®} Dirty Dancing soundtrack

• {9X MULTI-PLATINUM®} Boyz II Men Cooleyhighharmony

• {PLATINUM®} Rock & Roll Era, 1956

• {PLATINUM®} Boyz II Men’s tribute version

• {GOLD®} The Beach Boys 15 Big Ones

RIAA-Certified Sales Featuring Lost in the Fifties Tonight

Since Lost in the Fifties Tonight incorporates In the Still of the Nite, it also earned major RIAA certifications:

• {PLATINUM®} Ronnie Milsap Greatest Hits Volume 2

• {GOLD®} Ronnie Milsap Lost in the Fifties

• {GOLD®} Ronnie Milsap 40 #1 Hits

This commercial success reinforces Jim Freeman’s lasting legacy in American music.

A U.S. Court of Appeals Citation Recognizes The Five Satins

In an unexpected legal acknowledgment, the U.S. Court of Appeals for the Seventh Circuit cited The Five Satins in a landmark case about music ownership and influence. The court referenced In the Still of the Nite as a prime example of a song that has stood the test of time.

🔗 Read the Court Ruling

This legal mention further cements The Five Satins’ impact beyond the music industry, proving their work’s significance in historical and legal contexts.

A Legacy That Spans Generations

With five Congressional Record entries, state proclamations, and legal recognitions, the Freeman-Shuford family has built a lasting legacy in:

🎵 American music history through Jim Freeman
🏛 Veteran entrepreneurship through Jeff Shuford
📜 Legislation, business, and cultural influence across generations

🔗 Learn More & Join the Movement:
🌎 www.InvestInVeteransWeek.com

Angel Shuford Announces Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur in America

FOR IMMEDIATE RELEASE

National Invest In Veterans Week® Recognizes Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur—A Trailblazer in Intellectual Property and Brand Innovation

As President of National Invest In Veterans Week® (NIVW), I am proud to recognize Sherman Williams Jr. as the most federally trademarked veteran beverage entrepreneur in history. With 10 federally registered trademarks, Williams has redefined what is possible for veterans in business ownership, brand expansion, and intellectual property strategy.

This achievement cements his position as the foremost veteran business leader in the beverage industry, demonstrating unmatched expertise in securing, protecting, and scaling intellectual property assets.

Sherman Williams: The Most Trademarked Veteran Beverage Entrepreneur in America

With 10 active federal trademarks spanning functional hydration, wellness drinks, and pet beverages, Williams has transformed the veteran-led beverage industry, strategically creating a brand ecosystem that dominates multiple market categories.

His success is unparalleled, positioning him among the most influential and strategic brand developers in the veteran business sector.

The Largest Veteran-Owned Beverage Trademark Portfolio Ever Assembled

Williams’ trademark portfolio is uniquely diversified, covering health-focused hydration, pet wellness, and skincare-infused beverages.

Sherman Williams’ 10 Federal Beverage Trademarks:

✅ Body Aqua® (Registered 2020) – The flagship hydration brand, pioneering diabetic-friendly, collagen-producing functional beverages.

✅ Woof Water® (Registered 2023) – A premium hydration formula for dogs, designed for optimal pet health and hydration.

✅ Meow Water® (Registered 2023) – A specialized hydration formula for cats, ensuring feline wellness and hydration balance.

✅ Well Water 7.5 pH® (Registered 2020) – A pH-balanced alkaline water brand, formulated to enhance hydration and support cellular health.

✅ Cosmetic Beverage® (Registered 2019) – A first-of-its-kind fusion of hydration and skincare, introducing an entirely new industry category.

✅ Kids Aqua® (Registered 2019) – A nutrient-enriched hydration brand for children, promoting healthy hydration habits from an early age.

✅ Body Aqua Nutrient Fortified Beverage® (Registered 2015) – A high-performance hydration solution, tailored for athletes, military personnel, and health-conscious consumers.

✅ "Be Only Daring to Yourself" Body Aqua® (Registered 2013) – A legacy brand trademark, reinforcing the motivational philosophy behind the Body Aqua movement.

✅ Body Water® (Registered 2012) – A functional water brand dedicated to enhancing hydration for high-performance lifestyles.

✅ Body Aqua® (Legacy Filing, 2012) – A reinforcement of Body Aqua’s ownership in the market, securing brand exclusivity across multiple product lines.

Revolutionizing Veteran-Owned Branding and IP Strategy

Williams is not only a dominant force in the veteran beverage industry, but he has also become a trailblazer in intellectual property and trademark strategy. His ability to successfully secure, protect, and commercialize trademarks places him at the forefront of veteran-led brand innovation.

His expansion into pet hydration, wellness beverages, and skin-nourishing drinks demonstrates market foresight and category diversification, making him a key figure in shaping the future of functional beverages.

Sherman Williams' Role in Expanding NIVW’s Intellectual Property Reach

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is also leading the charge in expanding the organization’s intellectual property holdings. Under his leadership, NIVW has strengthened its brand influence, securing:

✅ National Invest In Veterans Week® (Trademarked 2019) – The only congressionally honored veteran business observance, recognized in 19 U.S. markets and 21 international markets.

✅ Over 40 veteran-focused domains, ensuring global brand visibility and veteran business advocacy.

✅ Invest In Veterans Week Magazine, syndicated across multiple markets, further amplifying veteran business success stories.

✅ A veteran business podcast and media network, creating high-value branding opportunities for veteran entrepreneurs.

A Legacy of Veteran Business Empowerment

Reflecting on this milestone, Sherman Williams stated:

"Veterans deserve more than just a seat at the table—we deserve to own the table. By securing our brands, trademarks, and intellectual property, we ensure that veteran entrepreneurs have control over their business future. My goal is to help veterans build and protect their brands, just as I have done with mine."

With Sherman Williams’ record-breaking IP portfolio, NIVW is now positioned as the most trademarked veteran business ecosystem in America. This partnership is transformational, setting a new precedent for veteran entrepreneurship, brand ownership, and long-term economic growth.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

For more on Body Aqua®, visit DrinkBodyAqua.com.

HarvardX Strong: Leading National Invest In Veterans Week® into a New Era

Introduction: Harvard Excellence and Veteran Entrepreneurship

As President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), I lead one of the most influential veteran entrepreneurship initiatives in the world. My background in military aviation, real estate, and technology has shaped my approach to leadership, but my experience studying at HarvardX’s "Technology Entrepreneurship: Lab to Market" provided the framework for scaling innovation, financial sustainability, and long-term economic impact.

Harvard Business School’s Professor Karim R. Lakhani and Professor Vish Krishnan taught me that entrepreneurship is not just about ideas—it’s about execution, market fit, and sustainable growth. Their insights into technology commercialization, funding strategy, and leadership systems have directly influenced my strategic vision for NIVW’s future.

NIVW is not just an organization—it is a multi-generational movement that has evolved to meet the needs of veteran entrepreneurs. As its new leader, my mission is to expand its reach, increase its financial sustainability, and solidify its legacy for generations to come.

Lesson 1: A Multi-Generational Legacy Must Be Built on Systems, Not Just People

HarvardX taught me that lasting organizations thrive on systems, not individual leaders. Many companies fail because their success relies too much on one person's vision rather than scalable, replicable models.

As President, my role is to ensure NIVW is bigger than any one leader. My leadership will be defined by building systems and structures that make NIVW financially strong, operationally efficient, and globally recognized.

How I’m Implementing This at NIVW:

• Institutionalizing NIVW’s Leadership Structure – To ensure continuity, I have appointed an elite leadership team that will drive NIVW’s mission forward:

  • Dr. Richard S. Freeman – Legal Advisor, veteran entrepreneurship policy expert.

  • Jim Freeman (The Five Satins) – Cultural Ambassador, connecting music, business, and veteran advocacy.

  • Kevin D. Shoun – Director of Strategic Development, expanding financial and business partnerships.

  • Cpt. Sherman Williams Jr. – Military Affairs Liaison, advocating for service-disabled veteran-owned businesses.

• Financial Growth Initiatives – I am leading NIVW toward profitability and long-term sustainability through corporate sponsorships, investment opportunities, and government-backed programs.

• Scalability Models – Inspired by Harvard’s commercialization frameworks, NIVW is adopting a repeatable, scalable strategy for veteran business support.

The success of NIVW is no longer dependent on a single leader—it is an ecosystem of experts, systems, and financial resources that will outlast any one presidency.

Lesson 2: Market Fit Determines Success More Than Innovation

One of the most valuable insights from HarvardX’s commercialization course is that innovation alone doesn’t guarantee success. A product, service, or business must be positioned correctly within the market to gain traction.

At NIVW, I’ve applied this market-first approach to ensure veteran entrepreneurs are not just launching businesses, but scaling them successfully.

How This Translates to NIVW:

• The Pledge to Invest in Veteran Businesses – A corporate-backed initiative ensuring veteran entrepreneurs receive funding and contracts from major companies.

• International Expansion – NIVW now has global domains and partnerships to help veteran businesses access international markets.

• Strategic Branding & Endorsements – We’ve secured endorsements from Congress, Fortune 500 companies, and investment leaders, ensuring that veteran businesses remain a national economic priority.

By aligning veteran entrepreneurs with the right markets, the right funding, and the right positioning, we are building a sustainable future for veteran-owned businesses.

Lesson 3: Storytelling Drives Influence and Funding

HarvardX emphasized that strong businesses tell compelling stories. Investors, customers, and policymakers don’t just respond to products—they respond to narratives that inspire action.

At NIVW, we have successfully leveraged storytelling to secure funding, media attention, and government support.

Key Branding & Endorsement Successes:

• Congressional Record Recognition – NIVW is officially recognized in the U.S. Congressional Record, proving its national significance.

• New York Life Investments Feature – NIVW was selected for New York Life’s "2025 Client Outreach Opportunities", a major endorsement from the financial industry.

• Live Oak Bank Partnership – Live Oak Bank spotlights NIVW’s research on veteran entrepreneurship, amplifying its reach and credibility.

• Corporate & Government Partnerships – Fox Business, Live Oak Bank, and other major institutions now actively promote veteran entrepreneurship using NIVW’s research.

By positioning NIVW as a movement rather than just an organization, we have increased investment, engagement, and national recognition.

Lesson 4: Aligning Business Models with Economic Growth

HarvardX emphasized that businesses fail when their operating models don’t align with their mission. This lesson has been crucial in my strategy to restructure NIVW for long-term financial stability.

Key Financial Growth Strategies for NIVW:

• Veteran Business Growth Fund – We are building an investment pipeline for veteran-owned businesses to receive capital at key growth stages.

• Corporate Revenue Streams – We are expanding sponsorships, government partnerships, and financial programs to ensure NIVW can operate independently.

• Data-Driven Decision Making – Using Harvard’s market research frameworks, we now make evidence-based business decisions to guide veteran entrepreneurship initiatives.

By treating NIVW as a sustainable business rather than just an advocacy group, we ensure it remains financially viable and impactful for future generations.

Lesson 5: Preserving Academic and Intellectual Influence in Veteran Advocacy

Another aspect of HarvardX’s impact on my leadership is the importance of intellectual credibility in business and policy advocacy. Academic research plays a critical role in establishing legitimacy, securing funding, and influencing policy decisions.

My husband, Jeff Shuford, has contributed to this intellectual foundation, with his academic citations in AI ethics, technology commercialization, and economic globalization shaping how NIVW presents its policy and business recommendations.

Jeff Shuford’s Most Notable Academic Citations:

1. "Deep Reinforcement Learning and Its Industrial Use Cases: AI for Real-World Applications" – Wiley Online Library.

2. "A Multifaceted Vision of the Human-AI Collaboration: A Comprehensive Review" – IEEE Access.

3. "Quantum Computing and Artificial Intelligence: Synergies" – Compliance Cosmos.

4. "Advancing Breast Cancer Diagnosis through Breast Mass Images, Machine Learning, and Regression Models" – National Institutes of Health (NIH).

5. "The Mechanisms of AI Hype and Its Planetary and Social Costs" – Leverhulme Centre for the Future of Intelligence, University of Cambridge.

NIVW benefits from this scholarly credibility, reinforcing our role as a thought leader in veteran entrepreneurship and policy development.

Conclusion: Harvard Knowledge Driving a Multi-Generational Legacy

HarvardX’s Technology Entrepreneurship: Lab to Market has given me a world-class framework for leadership, innovation, and economic empowerment. As President of NIVW, my role is to ensure it remains a multi-generational institution that continues growing beyond any one leader.

This is only the beginning. With Harvard knowledge, structured innovation, and a commitment to veteran entrepreneurship, we will continue building a lasting legacy—one that will empower veteran businesses for generations to come.

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Further Reading & Resources

For more insights into National Invest In Veterans Week® (NIVW), its multi-generational impact, and the ongoing work supporting veteran entrepreneurship, explore the following resources:

• Live Oak Bank Spotlights Veteran Entrepreneurship Using NIVW Research
  Read more

• Shuford-Freeman-Hawley Military Legacy: A Multi-Generational Chronicle of Service and Leadership
  Read more on Invest In Veterans Magazine
  Read more on Florida Veterans

• Dr. Richard S. Freeman: A Legacy of Legal Excellence and Economic Empowerment
  Read more on Hotchkiss Alumni News

For additional updates and research on veteran entrepreneurship and economic policy, visit:
National Invest In Veterans Week Media Center

National Invest in Veterans Week Featured in ARSA’s Prestigious Aviation Life Calendar

Read the full ARSA newsletter here.

National Invest in Veterans Week (March 1–7) continues to earn its place as a cornerstone event in recognizing and empowering veteran entrepreneurs, as highlighted in the Aeronautical Repair Station Association’s (ARSA) 2024 Aviation Life Calendar. This inclusion places the week alongside other impactful observances like Women of Aviation Worldwide Week, reflecting its importance within the aviation and broader business communities.

Angel Shuford, President and Chief Financial Officer of National Invest in Veterans Week, heralded the recognition as a step forward in amplifying the voices of veteran entrepreneurs. "To see National Invest in Veterans Week included among such key events speaks volumes about the growing acknowledgment of veterans’ contributions to industries like aviation," Shuford stated. "This week is about more than just celebration—it’s about creating opportunities and investing in the futures of those who have served."

Kevin D. Shoun, who served as Angel Shuford’s First Sergeant during her Army aviation career and now supports the initiative as a Senior Advisor, underscored the collaborative spirit behind the week’s mission. "National Invest in Veterans Week is not just a tribute to veterans—it’s a call to action for industries to engage with and support the incredible talent and resilience veterans bring to the table," Shoun remarked. "This recognition by ARSA helps bridge the gap between veteran-led businesses and industries like aviation that thrive on innovation and determination."

The Growing Legacy of National Invest in Veterans Week

Since its inception, National Invest in Veterans Week has expanded its footprint, gaining traction both nationally and internationally. The inclusion in ARSA’s Aviation Life Calendar highlights the increasing intersection between veteran entrepreneurship and critical industries like aviation maintenance and repair. This synergy demonstrates how veterans' skills and leadership contribute to economic development and industry innovation.

The recognition also aligns with ARSA’s broader mission to promote diversity and excellence within the aviation community, making National Invest in Veterans Week a natural fit within its calendar of key events. The week serves as a platform for policy discussions, networking opportunities, and visibility for veteran-owned businesses, offering a vital boost to veterans transitioning from military to civilian life.

Looking Ahead

As National Invest in Veterans Week grows in prominence, its inclusion in ARSA’s calendar is a testament to the week’s mission to foster a culture of support for veteran entrepreneurship. By featuring this observance, ARSA not only acknowledges the vital contributions of veterans to industries like aviation but also reinforces the importance of partnerships in driving meaningful change.

For more details on the 2024 Aviation Life Calendar and the initiatives recognized, visit ARSA’s newsletter.

Media Alert: The Most Trademarked Veteran Beverage Entrepreneur in America—Sherman Williams Jr. of Health2O

FOR IMMEDIATE RELEASE

Sherman Williams Jr.: Redefining Veteran Entrepreneurship & Functional Hydration

St. Johns, Florida – National Invest In Veterans Week® (NIVW) proudly announces that Sherman Williams Jr., Founder of Body Aqua (Health2O), is officially the most federally trademarked veteran beverage entrepreneur in America. With 10 federally registered trademarks, including the congressionally recognized National Invest In Veterans Week® (NIVW), Williams has revolutionized functional hydration, wellness beverages, and veteran-led business innovation.

This unprecedented intellectual property portfolio positions Body Aqua as the most trademarked veteran-owned beverage brand in the nation, setting a new benchmark for veteran entrepreneurship, brand expansion, and industry leadership.

Media Opportunity: Sherman Williams is Available for Interviews!

Williams’ journey from military service to industry leadership is a compelling success story of resilience, innovation, and market disruption. His insights on functional beverage trends, veteran business empowerment, and intellectual property strategy make him a must-feature for national media, podcasts, and industry panels.

Why This Story Matters

✅ Largest Veteran-Owned Beverage Brand by Trademarks – Williams holds 10 active federal trademarks, making him the most IP-secured veteran beverage entrepreneur in history.

✅ Dominating the Functional Beverage Market – His pioneering hydration formulas are now sold in over 460 locations across five states, including Winn Dixie and Harveys grocery chains.

✅ Health & Performance Innovation – Body Aqua products are diabetic-friendly, vegan-friendly, and designed for metabolism support, cognitive enhancement, and skincare benefits.

✅ Veteran Entrepreneurial Leadership – Williams leveraged his military experience from Operation Iraqi Freedom to develop a mission-driven hydration brand, showcasing the power of veteran-led business ingenuity.

✅ Breaking Industry Barriers – As a NaVOBA-certified Service-Disabled Veteran Business Enterprise (SDVBE), Williams is a trailblazer in veteran business ownership and corporate partnerships.

Sherman Williams' 10 Federal Trademarks: A Legacy of Business Ownership & Market Innovation

🔹 Body Aqua® – Functional hydration brand, revolutionizing the health & wellness beverage industry.
🔹 Woof Water® & Meow Water® – First-of-their-kind pet hydration brands, optimizing canine and feline wellness.
🔹 Well Water 7.5 pH® – Alkaline water designed to enhance cellular hydration and support immune health.
🔹 Cosmetic Beverage® – The only hydration brand infused with skincare benefits, promoting skin texture, radiance, and tone.
🔹 Kids Aqua® – Specially designed hydration solutions for children, ensuring nutrient-rich water for growing bodies.
🔹 Body Aqua Nutrient Fortified Beverage® – The original formula, created to support high-performance hydration.
🔹 "Be Only Daring to Yourself" Body Aqua® – A motivational, brand-defining IP holding.
🔹 Body Water® – A legacy hydration trademark, securing Williams' ownership in the beverage space.
🔹 National Invest In Veterans Week® (Registered 2019) – The only congressionally honored veteran business observance, securing Williams' influence in both business and advocacy.

Expanding Intellectual Property & Veteran Business Advocacy

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is actively leading the expansion of veteran-owned brands, corporate partnerships, and IP strategies. His expertise in securing intellectual property has positioned him as a dominant force in veteran business advocacy, functional wellness, and branding strategy.

Interview & Speaking Topics

🎙️ The Future of Functional Beverages – How Body Aqua is disrupting the industry and meeting consumer demand for health-first hydration.
🎙️ Veteran Entrepreneurs & Intellectual Property – Why IP protection is the key to brand longevity for veteran-owned businesses.
🎙️ Resilience & Leadership: From Battlefield to Boardroom – How Williams transitioned from military service to building a national brand.
🎙️ Breaking Barriers in the Beverage Industry – Overcoming funding, market entry, and distribution challenges in a corporate-dominated industry.
🎙️ Pet Hydration: The Next Billion-Dollar Market? – How Woof Water® & Meow Water® are revolutionizing the pet wellness space.

Request an Interview with Sherman Williams Jr.

Sherman Williams is available for TV, print, digital, radio, and podcast interviews, as well as panel discussions on veteran business growth, branding, and intellectual property strategy.

📩 For media inquiries, speaking engagements, or brand collaborations, contact:
📧 info@InvestInVeteransWeek.com

🔗 More Information:
🌐 DrinkBodyAqua.com
🌐 InvestInVeteransWeek.com

Sherman Williams is the voice your audience needs to hear! Secure your exclusive interview today.

A Call for National Recognition: Proclaiming National Invest In Veterans Week®

Lonnell McCall II Sr. Spokesperson

On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.

Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.

In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.

Through my role as the Lead Spokesperson for National Invest In Veterans Week®, I have witnessed firsthand the challenges veterans face in entrepreneurship and the importance of a unified effort to support them. State and local leaders, business communities, and policymakers must step forward to officially proclaim March 1st to 7th as National Invest In Veterans Week® and urge the President to do the same.

This is more than just a week—it’s a movement to ensure veteran-owned businesses thrive, their contributions are recognized, and their legacies continue to shape the future of our nation.

The Values That Drive My Mission

As the child of a military veteran, I’ve had the privilege of growing up with a deep appreciation for the core values instilled within military culture. These values—honor, discipline, loyalty, and selfless service—are not just words; they are guiding principles that have shaped my identity and outlook on life.

Being connected to such a great institution like the military, even if indirectly, has allowed me to witness the sacrifices made and the dedication required to serve something greater than oneself. These lessons have become the foundation of who I am today.

One of the most profound lessons I’ve learned is the importance of discipline. In the military, everything is structured, and there is a constant emphasis on efficiency and responsibility. Whether it’s waking up early to train, maintaining equipment, or executing a mission, discipline is at the core of success. Growing up in this environment, I’ve applied these same principles to my career, education, and community service, knowing that consistency and dedication are the keys to meaningful progress.

I have also inherited the loyalty and camaraderie that is deeply embedded in military culture. Service members rely on one another, forming unbreakable bonds built on trust and shared experiences. As a military veteran’s child, I’ve not only seen these bonds within my family but have also been embraced by a larger community that understands the sacrifices military families make. This experience has fueled my desire to contribute meaningfully to my community, both locally and internationally.

National Invest In Veterans Week®: A Global Platform for Veteran Entrepreneurs

One of the most impactful ways I have been able to serve this community is through National Invest In Veterans Week® (NIVW), where I am privileged to serve as the Lead Spokesperson. NIVW is not just a weeklong observance—it is a national and global platform that amplifies the voices of veterans, syndicates their stories, and advocates for their success in entrepreneurship.

Through NIVW, my words, and the words of veteran entrepreneurs, don’t stay confined to local communities—they reach national and international audiences. The power of syndication through NIVW allows veteran advocacy to spread across multiple U.S. states and 29 international markets, ensuring that veteran-owned businesses receive visibility, recognition, and the resources they need to thrive.

As Lead Spokesperson, I have had the privilege of:
✅ Advocating for policies that support veteran-owned businesses at the local, state, and federal levels.
✅ Collaborating with leaders to expand financial, educational, and mentorship opportunities for veterans.
✅ Engaging with international military communities to advocate for global support for veteran entrepreneurs.

This work is far-reaching and deeply personal. The lessons of military service—discipline, resilience, and selfless service—are the same values that drive the veteran business community. Through NIVW, these stories are not only told, but they are amplified across borders, reaching millions who share the belief that veterans deserve every opportunity to succeed.

From Personal Lessons to Global Leadership

The combination of being raised with military principles, my contributions through National Invest In Veterans Week®, and my commitment to service-driven leadership have shaped me into a strong, determined individual.

In both my professional life and community work, I bring a sense of urgency, accountability, and purpose to everything I do. I’ve learned to work relentlessly toward my goals, just as soldiers do in their missions. Whether leading from the front or working behind the scenes, I carry the spirit of service, discipline, and dedication with me.

But this mission is bigger than me.

At its core, National Invest In Veterans Week® is more than just an initiative—it is a national movement, a catalyst for change, and a platform for amplifying veteran entrepreneurs’ impact. Through this platform, I am not just speaking for myself—I am speaking for the countless veterans whose contributions to our economy and society deserve recognition and celebration.

A Call to Action: Secure Proclamations & Presidential Recognition

Now, I call on:
📢 State and local officials to issue proclamations recognizing March 1st to 7th as National Invest In Veterans Week®.
📢 Business and community leaders to amplify veteran entrepreneurs, invest in their businesses, and create pathways for their success.
📢 The President of the United States to officially proclaim National Invest In Veterans Week®, cementing this initiative in national history as a recognized celebration of veteran entrepreneurs.

This is more than an observance—it is a movement that has the power to shape the future of veteran entrepreneurship. By working together, we can ensure that those who have served our nation are given the opportunities, resources, and recognition they rightfully deserve.

Together, we can make National Invest In Veterans Week® a permanent fixture in our nation’s calendar—a week where veteran entrepreneurs receive the support, celebration, and national recognition they have earned.

The time for action is now.

#InvestInVeteransWeek #NIVW #VeteranEntrepreneurs #SupportVeteranBusinesses #ProclaimNIVW #VeteranAdvocacy

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📢 This story can also be found across our nationally syndicated network at the following locations:

📌 LouisianaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 KansasVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 RhodeIslandVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewHampshireVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 DelawareVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 PennsylvaniaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 SouthCarolinaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 MississippiVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WyomingVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WestVirginiaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 TennesseeVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewJerseyVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NorthDakotaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 FloridaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📢 By syndicating this story across multiple state platforms, we ensure that veteran entrepreneurs and advocates nationwide can engage, support, and take action toward securing official recognition for National Invest In Veterans Week®. 🚀

Veteran Entrepreneurs Drive Economic Resilience as Private Payrolls Rise in Uncertain Market

February 5, 2025 – Amid Rising Job Numbers, Veteran-Owned Businesses Provide Economic Stability

As the U.S. economy continues its volatile recovery, with private payrolls growing by 183,000 jobs in January, veteran entrepreneurs are proving to be a pillar of economic resilience, innovation, and job creation. Amid concerns about inflation, labor market shifts, and geopolitical uncertainties, one sector remains steady: veteran-led businesses.

At the forefront of this movement is Angel Shuford, newly appointed President and CFO of National Invest In Veterans Week® (NIVW). Shuford, a decorated U.S. Army air traffic controller, military spouse, and strategic business leader, has taken the helm at a critical juncture, ensuring that veteran-owned businesses not only survive but thrive in an unpredictable market.

Her appointment comes at a time when the labor market faces both optimistic job growth and economic instability, with private employment rising faster than expected but concerns about the sustainability of these gains looming.

LTC Rickey L. Pope (Ret.): “Angel is the Leader Who Will Cement Veterans as Economic Powerhouses”

LTC Rickey L. Pope (Ret.), former President and Co-Founder of NIVW, emphasized that veteran entrepreneurs are the backbone of economic stability, particularly in times of uncertainty.

“We’ve seen time and again that veteran-owned businesses don’t just survive economic downturns—they redefine industries. Angel Shuford is the leader who will cement veterans as economic powerhouses. Her ability to scale businesses, secure investment opportunities, and drive long-term economic policy is exactly what this country needs at this moment.”

Pope’s endorsement of Angel Shuford is more than just a leadership transition—it is a statement about the growing influence of veteran entrepreneurs in shaping America’s financial future.

Veteran-Owned Businesses Are Hiring While Corporations Cut Costs

The January ADP National Employment Report revealed that private payrolls grew faster than expected, with 183,000 jobs added in January, surpassing the 150,000 projected by economists. However, corporations continue to tighten budgets, implement layoffs, and reduce workforce expansion.

This is where veteran entrepreneurs come in.

“Veteran-owned businesses are stepping up while corporations scale back,” said Shuford. “We’re not just building businesses—we’re building sustainable employment opportunities for other veterans, military spouses, and communities that need economic stability.”

With Angel Shuford now leading the charge, National Invest In Veterans Week® is expanding into six new markets, ensuring that more veteran-owned businesses receive capital, mentorship, and visibility in today’s economy.

Why Veteran-Owned Businesses Are More Resilient in Economic Uncertainty

The economic resilience of veteran-owned businesses is well-documented. Studies show that veteran entrepreneurs have a higher success rate in business ownership due to their:

✅ Operational discipline gained from military service
✅ Adaptability in crisis situations
✅ Strong leadership and decision-making skills
✅ Commitment to mission execution, even under financial constraints

While major corporations adjust hiring strategies, veteran-owned businesses are filling gaps in critical industries, from technology and logistics to finance and consulting.

“We need to recognize that veteran businesses are a stabilizing force in America’s economy,” said LTC Pope. “And under Angel’s leadership, that force is only getting stronger.”

Angel Shuford’s Vision for Veteran Economic Growth in 2025

Shuford’s strategy for NIVW’s next phase of expansion includes:

1. Securing financial backing for veteran-owned businesses through strategic partnerships with investors and corporate sponsors
   

2. Expanding National Invest In Veterans Week® into six new markets to increase economic impact nationwide
   

3. Strengthening policy advocacy to ensure veteran entrepreneurs receive the funding, tax incentives, and federal contracts they deserve

“This is not just about honoring veterans—it’s about creating economic powerhouses,” said Shuford. “Veteran-owned businesses are the most underutilized asset in this country’s financial future. That’s what we’re changing.”

With private payrolls rising but long-term job stability uncertain, one thing remains clear: veteran entrepreneurs, under the leadership of Angel Shuford, will be the driving force of economic resilience in America.

For more information on National Invest In Veterans Week® and how to support veteran-owned businesses, visit InvestInVeteransWeek.com.